Reach Digital

Reach supports CPG and eComm companies in their digital customer acquisition, sustainably growing their business through performance marketing. We use a test and learn framework to drive businesses forward, executing across Facebook/ Instagram, Google, and Amazon

Head Of Paid Marketing

CROSSNET

"Fastest Growing Backyard Game in History" - ESPN

Angel Investor

Obvi

Centurion Media Co

Senior Media Buyer

eVouch

eVouch is a marketplace app that provides Instagram user discounts at local restaurants in exchange for an Instagram story post. eVouch transforms the liability of a deal or discount, into the most effective and trusted form of advertising, Word-of-Mouth.

Launched October 2020 with over 100 vendors in Auckland.

Software Developer

Provoke Solutions

The University of Auckland

Computer Science Teaching Assistant

Auckland Council

Responsibilities:
• Data entry (customer profiles on database)
• Responding to customer enquiries (email/phone/face-to-face)
• Cash handling and over the phone payments (IVR)
• Key holder – opening and closing the center
• Cashiering and end of day reconciliation of cash and EFTPOS
• Sales – Centre/gym memberships
• Marketing and taking registration for programmes offered by the facility
• Facility / equipment and events booking
• Health and Safety reporting
• Processing merchandise and sales
• Entering ESS data into SAP

Customer Support Representative

Datacom

Software developer Intern

Microsoft

- Developed a cross-platform Xamarin app 
- Published web app on Azure and also created a live chat bot

Microsoft Student Accelerator

Working towards a career where I can practice my passion for technology and marketing to solve fun & complex problems with great teams. 

There’s nothing I love more than discovering the next experiment, campaign, iteration or idea to help fulfil a vision. Whether it’s talking to customers, delving into data or developing a brand new idea, I work to find growth and opportunities where others don’t think to look.

Currently working with Archit to build Reach Digital: A Marketing agency that supports CPG and eComm companies in their digital customer acquisition, sustainably growing their business through performance marketing.

First newsletter is out.

Hit me with feedback, want to make it as helpful as possible.

Rahul Issar

Talk to your customers.

Build better products.

Iterate on existing products.

Create better ads.

Make more money. 

Starting your ads with problematic scenarios are going to outperform ads that just talk about how "obsessed" people are with your products.

An example of this can include directly calling out what your customer is struggling with in the first 5-10 seconds of your video.

The more specific you can get with these hooks and problem statements the better your ad will be. 

It makes people feel like you're directly talking to them and resonate with the problem/solution more. 

Thanks to everyone who subbed!

Hopefully reach 200 by end of week on the new newsletter.

beehiiv making it too easy.

Got some amazing feedback in the first drop of Art Of Ads. 

This weeks drop will feature ads around holiday and gifting moments like Fathers day, how to create high converting ads for this moment and what you need to prepare.

It's always difficult to get ads approved when using "Before" and "After" images, but here's a couple of ways you can do it:

1/ Run these ads alongside a product offering similar to below. 
2/ Instead of saying "Before" and "After" call it "Before Act + Arie" & "After Act + Arie"
3/ Change the verbiage to showcase the same concept of the before and after. Using words like Current vs 90 Days later mean the same thing but won't get picked up by Meta's system.
 
If you want some of these templates then signup for my FREE newsletter below:

https://lnkd.in/gxuiufyy

Most brands aren't sure what type of static content to make for their ads.

Majority of the time it's a image or carousel with plain backgrounds. 

But if your product needs more education then you need to change your strategy immediately.  

So I made a video on how we test messaging (and other variables) in our image ads:

Open video: I Found The BEST Facebook Image Ads Formula For 2024 on youtu.be

https://youtu.be/En4peHbYwZA?si=l4LSR73_dCtpcjTu

Easiest way to make better ads?

Collect more data. 

We leverage surveys and customer interviews to gain deeper understanding into the values and reasons of why customers buy from our brands. 

Start making better decisions from the data you collect and use those insights to create better ads that speak to your new customers. 

Taplio

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