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Personal Brands are the new thing. A founder's personal page will almost always have more followers and more interactions than their company page. After all, people buy from people. You've seen all of the big creators with 10s, if not 100s, of thousands of followers and you've probably thought about posting on LinkedIn... perhaps you've even given it a go. But you find that when you post content, it doesn't seem to get enough traction as you'd expect... That's not because you're not interesting. It's because you've never written on LinkedIn before. What's easy to forget when seeing huge personal brands on LinkedIn is that they probably went months, if not years, before creating any viral content. That's months without generating a single lead... Eventually, once they figured it out, they managed to get the hockey-stick growth that has pushed them to where they are now. In a space where they're known by their ICP, they're seen as trustworthy and they're attracting inbound leads without lifting a finger. There's no reason you can't get here with enough effort. The problem, as you might be thinking, is that you don't have the time to wait months or even years to get to this point. You're already busy enough building your company. And the whole reason you're interested in building a personal brand is to build more brand awareness and convert this into happy customers. What are your alternatives? There are loads. You can focus on other client acquisition strategies... cold calling, cold email, ads etc. Another option could be letting me help you build your personal brand for you. We get to know you, learn about your target audience and work out what kind of content they would enjoy... and what kind of content you would be happy to be associated with. We then create it for you. So that you can focus on running your business. And enjoy the fruits of having a popular personal brand... If you'd consider letting someone else create content for you, DM me 'personal brand' to learn more.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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