Bayer Crop Science

Leading Customer Engagement initiatives with focus on Account Planning and Performance Management  for APAC region.

Additional responsibilities : India Digital Grower centric initiatives (LEAD), Plant Raisers and Opinion Farmer pool creations for Veg Seeds business.

Lead - Account Planning & Performance Management (APAC) , Project Lead - Sangam

Value Chain collaborations for Seminis VegSeeds
Commercial Launch projects Bangladesh,  SEA
Business Operations 

Commercial Strategy (Mid Term)
Synergy project Lead (Project Sangam) for Veg Seeds

Value Chain & Commercial Strategy Manager (SA & SEA)

Reporting to India COO responsible for 3000+ crore business. 
All India Sales and Business analysis for Agrochemical division. Analytical support to sales team. One point contact for Sales operations.

Successfully completed assignment of "One point contact" for GST implementation in sales organization across India with effective collaboration with Tax team.

Presently working on two special initiative in addition to core KPI;-
1. Territory Manager Skill development Initiative for India. (Sales Representatives, Target: 360 nos.) 
First Batch of 21 participants successfully completed training in August 2019
2. Field Officers new incentive scheme implementation (3,500 nos.)

Short Term Assignment 1: Regional Sales Manager – Ludhiana (North CBU). Sept’18 to Nov’18 (3 months). Direct reporting of team of 6 Territory Managers (Sales). 
Short Term Assignment 2: Project Conceptualization for India - CESA –Center of Excellence for Sustainable Agriculture. Nov’17 to Apr’18 (6 months). Successful in external tie-up with irrigation company for developing 'chemigation' in India.

Senior Manager : Sales Operations: India

@ West Commercial Business Unit (Maharashtra, Gujarat, MP & Goa).
Key responsibility to bring efficiency in Marketing spends for ~800 crore business. Accountability to plan marketing budget, allocation, tracking and analysis. 

Analysis of Channel Partners ( Distributor and Dealers) identified 'Quick Wins' to gain business 
Analytical support to ~ 800 crore Seed & Agrochemical Business of West CBU.
Channel Segmentation (Distributor & Retailers) analysis to identify Quick Wins. Tracked implementation of Quick Wins by sales team.

Marketing Analyst (Senior Manager) - West CBU

Strategic Project Management  - Farmer Segmentation.
(One of the biggest project in Agriculture Industry in terms of Size, Scale and investment)
- Project execution of 27 lakh farmer interviews across 63,000 village in 20 states across India
- Conceptualized the Questionnaire for face to face interviews of the farmers. (~ 40 minutes interview)
- Completed modeling of 6,00,000+ Indian villages to identify Top 60,000 villages which are most potential for agriculture
- Trained 800+ interviewers and their supervisors across India. 
- Day to day tracking of data
- Primary analysis to ensure immediate use of data and realization of benefits out of project
- One point contact for the data and related queries across the organization

Implemented prototype and pilot for the project across India.
Business Intelligence Team - AgroChemical Industry

Manager - Market Research

Responsible for B2B sales of Seed & Crop Services - Seed Testing, Seed Export, GMO & Seed Biotech Services etc. to clients across India.
Interaction with 100+ seed companies across India and introduced diversified agricultural services of the company.
Business Planning and Development

Part of Audit Team, conducted Audit of Cotton Sub-licensees for a multinational seeds and traits company.

Assistant Manager - Agricultural Services (B2B sales of Services)

LMJ International Ltd

FOOD and AGRIBUSINESS : 
Responsible for Public Private Partnership (PPP) projects

 • Market Research for New Projects in agribusiness and agricultural Value Chain
 • Techno Economic Viability studies to evaluate prospects of various government schemes and project.
e.g. Mega Food Part project of Ministry of Food Processing industry, APMC project etc.

Business Development Manager

Experience in Business Development, Market Research & New Projects, Value Chain Development Strategies, Relationship Management & Negotiation.

Specialties: People Skills, New Business Development, Operational & Strategic Analysis.

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