Raíssa M.'s Linkedin Analytics

Graduated in International Business, I always wanted to work with marketing. I am passionate about the digital market, innovation and I believe that this is the future. Throughout the course I realized that marketing was a passion and digital transformation was the path to business development. I started my academic life in Law, but I soon saw that law or public life was not what I wanted to do for my professional life. Despite this, I am very proud of the knowledge acquired in the area, especially with conflict mediation and negotiation strategies. My first contact with the international market was with foreign trade, an experience I acquired at Banco do Brasil, as an intern in the export sector. Soon in the capital market, where I realized the importance of B2B, with planning and marketing actions aimed at investors. I also worked with business development, where I was able to monitor the development of large projects such as multimodal logistics. I believe that every experience is valid, we learn a lot and take it with us for life. But now I want to focus on marketing and have a solid career that allows me to acquire and share knowledge. I believe in connecting ideas, empathy and teamwork. And pursuit of knowledge. In 2020 I started a parallel project with Comunic@, we want micro-entrepreneurs to understand the importance of marketing and communication in the search for new customers, but also as a way of expanding. In this project I had experiences in social media management, marketing actions, strategy planning, campaign creation, content production for social media. Use of tools like Google ADS and Facebook Ads. And, of course, performance analysis, metrics and data. I worked in an agency focused on digital marketing and one in a 360º agency as a planner (strategic planning), where we go from advertising, data analysis, to the strategic development of technology. As a Marketing Analyst, I developed already created brands and other brands that I co-create with the organization. I was part of a company focused on artificial intelligence for B2B (SaaS), as a Growth Marketing Analyst. There I was able to bring incredible results. I want to be able to make that difference in organizations that are prospecting for business, looking to marketing for the opportunity to develop new businesses in an innovative way. I am passionate about new cultures, new businesses that serve this world of technology!