Peak 21

We acquire and operate direct-to-consumer brands. Please email me at roman@peak21.io if you'd like to chat.

Co-founder & President

KNOW Beauty

Know Beauty was acquired by Peak 21 late 2022. We run this brand in tandem with Vanessa Hudgens

Nutrition Kitchen

Nutrition Kitchen makes dieting effortless. Bought a majority stake in the company over the past years. Helped scale the company by more than 8x

Linjer

Sustainable luxury brand selling bags, watches and jewelry. As seen on Gigi Hadid, Brie Larson, Millie Bobby Brown, Rashida Jones, and more. We started the brand out of our living room with $20,000 in savings. Scaled it to 8 figures. Used the balance sheet and earnings from Linjer to acquire other companies.

Co-founder & CMO

Raycon Inc.

Board Member & Shareholder

We sell premium audio products that don't break the bank. Joined company pre-revenue and scaled from 0 to 1 million+ customers in less than 3 years. Read the full story in the link below.

CMO, Board Member and Shareholder

Alpha Paw

Alpha Paw creates breed specific dog products

Growth Marketer & Shareholder

Rocket Internet GmbH

Part of a team building South East Asia's biggest online department store.

Managing Director - Lazada

Introducing Hong Kong residents to the delights of shopping fashion online.

Country Head - Zalora Hong Kong

Censere

Buy-side consulting firm with  11 offices in APAC.

Head of Research

Leopard Capital LP

Private Equity fund focusing on frontier markets: Cambodia, Sri Lanka, Bangladesh, Vietnam, Lao and Myanmar. Leading advisors: Dr. Marc Faber and Jim Rogers.

Analyst

roman@peak21.io
www.peak21.io

I've spent the last 10 years - building, operating and scaling eCommerce companies. 

Jennifer Chong and I started Linjer out of living room with $20,000 in savings. We hit $1m of EBIT in 2017 and spent it all on acquiring 40 to 60% stakes in other D2C companies when they were <$1m in annual revenue. 

Our current portfolio of D2C companies does more than 9 figures in sales per year, profitably and we did it all without raising any external capital. 

I now act as a fractional CMO across our portfolio companies. 

In 2021 we decided to take on external  funding to rollup additional D2C brands of larger scale ($5m to $50m in sales). 

Our investors include: Chris Burch, Integrated Capital (Yam family that owns Forbes), Kaya.vc and Nordic Eye.

Please email me if you're looking for a job in eCommerce or if you're thinking of selling your D2C business.

This was such a fun episode to record. 

The Operators is the most important podcast in my industry (D2C)z 

What I share: 

- How Jennifer Chong and I almost went bankrupt in 2018

- How I ended up with Linjer and Raycon Inc. (sweat equity)

- How thanks to Darren Xu I got introduced to Cathy Sun and became the first advertiser in the world on AppLovin’s Axon

- I share all spend data for one of my brands transparently and how the media mix is changing due to Axon and why it’s an underrated platform

- Why I think Pinterest sucks 

In general I talk about my biggest regrets and my biggest wins. 

Both are probably things you would not have guessed

Roman Raisuddin Khan

CEO @ Lomi & Pela Case - Follow me as I talk about building my brands.

Everyone says hold-co's DON'T WORK in consumer.

That you must FOCUS to win.

Roman Raisuddin Khan didn't get the memo.

He's running a multi-hundred million dollar portfolio of brands.

He's built brands from $0 to 9-figures.

Acquired some. Sold some.

All from Hong Kong.

A truly global operator.

Started with $20K. Scaled before raising a dime.

He's one of the most accomplished operators still building today.

And one of the first persons I call when I hit a wall in my companies.

This conversation broke my brain (in the best way).

You're going to love it!

[LINK IN THE COMMENTS]

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