Apollo Hospitals

• Managing an Annual Revenue of INR 1300 Crore via digital channels (Performance Marketing, Branding, SEO & Affiliates)

• Overseeing the Marketing and Revenue strategy for Apollo Hospitals with a specific focus on Performance Marketing, Branding Media Planning, SEO, CLM Strategy and the Lead to Appointment & Walkin Funnel

• Improved Marketing Returns: Revamped the digital funnel structure from ad platforms, UI UX, Call Center Optimisation, CRM Journey, and driving conversions to patient walk-ins.

• Scaled the Monthly Digital Revenue from INR 60 Cr to INR 120 Cr within a span of 5 months. Achieved this by scaling the TOFU through existing channel, channel expansion, enhancing the Marketing Funnel, and improving the call centre TAT, resulting in a significant improvement in the business funnel

• Successfully acquired 50% more new users and saw a 60% rise in the contribution of digital new users within one year

• CLM - Customer Journey Mapping & Customer Segmentation to improve the user experience & for targeted marketing campaigns.

• Enhanced Lead to Walk-In Conversion by 19% improvement in Lead to Walk-in ratio for new patients across multiple cities through CLM strategies, driving an additional INR 3 Cr in monthly marketing revenue.

Lead - Performance Marketing, Branding & Growth 

Managing the Digital Acquisition and Retention Strategy for OLA Electric, Mobility Demand & Supply, OLA Cars, OLA Foods & Dash

𝐎𝐋𝐀 𝐄𝐥𝐞𝐜𝐭𝐫𝐢𝐜
• Managing the Digital Strategy for OLA Electric's customer acquisition, overseeing a monthly budget of up to INR 5Cr across Performance and Brand Marketing

• Created an online marketing plan to drive the EV demand and successfully sold over 20k+ scooters through digital channels

• Lowered digital customer acquisition costs from 70k to 3k in three months by optimizing the test ride and purchase journey, achieved through an improved follow-up system for test rides conducted percentage

𝐎𝐋𝐀 𝐂𝐚𝐫𝐬 
• Scaled the OLA cars (Preowned Cars Demand & Supply) from scratch

• Developing the media investment strategy by understanding the category consumer & managing a monthly budget upto INR 15 Cr

• Reduced the customer acquisition cost from INR 2.5L to 30k & Procurement cost from INR 1Lakh to 35k

• Closely working with product & engineering team to enhance the User journey on the App & Mweb

• Working with the Analytics & Revenue team to understand the market growth & potential

• Collaborating with multiple stakeholders to full fill the business requirement

• Managing campaigns across all channels like Google (Search, GDN, YouTube), Facebook, LinkedIn, Snap Ads & Affiliates

Asst. Manager - Digital Marketing (Electric, Mobility, Cars, Foods & Dash)

Neil Patel Digital India

Formed and nurtured a digital marketing team by overseeing the recruitment, training, and development processes. I played a key role in structuring the team, defining roles and responsibilities, and fostering a collaborative environment

Lead - Paid Marketing

• Understanding the client business prospect, suggesting them new business strategies

• Playing a major role in pitches for new clients - auditing their existing ad accounts and coming out with strategies & roadmaps to help achieve maximum ROI

• Solving critical issues on implementation and execution works in Ad platforms

• Engaging in all facets of Paid campaigns, including initial planning, implementation, conversion tracking setup, monitoring, optimization, analyzing and reporting

•Analyzing competitor behaviour, identifying cohorts, keyword selection and ad creation

• Developing funnel-based strategy to segregate the audience and delivering ads accordingly

• Well experienced in handling Shopify, Woo Commerce & Magento Ecommerce platform

Senior Executive Paid Marketing

Paragon Digital Services

Search Marketing Specialist

Junior Search Marketing Specialist

Process Executive

Results oriented Digital Marketing Strategist with over 7 years of hands on expertise in User Acquisition, Retention, and Brand Building across Website, Mobile, and App Marketing channels. Proven ability to develop and implement data driven digital strategies that drive growth & revenue.

Expertise in Digital Branding, Performance Marketing & CLM, with a focus on improving customer engagement, re activation & business growth

Successfully led teams and managed end-to-end marketing campaigns in industries including e-commerce, hospitality, healthcare, automotive etc., My work has helped to improve the marketing funnel,  customer bases growth, and maximize marketing ROI by optimizing media spending and customer engagement strategies

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