STOICA.CO

We help B2B tech companies drive revenue & scale online with conversion-driven websites & marketing strategy

In charge of:
- allocating internal and external resources to optimise flows for both client and internal work
- budget optimisation, for both client and internal projects
- quality control on projects delivered for clients
- people development

Executive Director of Operations

eMarketing Stars

We can help if you’re looking to:
•	Build and nurture leads for your pipeline, through a variety of tactics
•	Engage and grow communities for your business
•	Increase your digital presence
•	Upgrade your event marketing strategy & tactics

We deliver event marketing, lead gen, lead nurturing and digital strategy for education and tech clients.

Lead Generation, Nurturing and Campaign Marketing Director

Mobile UX London

"Raluca was responsible for managing & running our annual UX Design Conference in London, she was able to successfully manage the conference from finding speakers, finding sponsors to running the Conference on the day, I would recommend her and will be working with her again in the future"
Naveed Ratansi, CEO, Mobile UX London

Event manager in charge of production, sponsorship, logistics and marketing for the 4th annual Mobile UX London conference.

Results:
•	230 attendees
•	33 speakers, including Adobe, BBC, Facebook, Google and more
•	4 sponsors: Adobe (new), Balsamiq, Mobi Lab, Oracle (returning)
•	1 full conference room, from start to finish 
•	6 fully booked workshops 
•	638% ROI
•	Good attendee feedback:

Great event! I hope to return next year.

We really enjoyed MUXL, speeches were interesting and leading the workshop has been and amazing experience! Sharing this experience with such passionate people was a blast!

Thanks for having me!

Event Manager (Contract)

Corinium Intelligence

• In charge of Demand Generation and Customer Acquisition, through strategies that harmonise email marketing, digital marketing (SEO, PPC, social media content, ads, partnerships), media partnerships, PR, content creation and web optimisation tactics
• Interim team leader for US and EMEA team, overseeing 4 marketing managers. I have ensured implementation of strategy and delivery of delegate targets on 5 events in Europe and US

Achievements:
•	Successfully delivered audience targets and an average revenue increase of 120% on over 15 events on which I worked, including Corinium’s Chief Data & Analytics Officer conference (UK, USA, South Africa), Chief Customer Officer conference (UK), Chief Learning Officer conference (USA) and IBM CDO Summit (USA)

Marketing Manager and interim Marketing Director

Universum Events

B2B and B2C IT and digital expo conferences in Romania

I was involved in the launch of the first Romanian tech festival, Bucharest Technology Week, having managed all marketing and communications for the event. I was also in charge of the partner events happening throughout the week - concept, promo materials, maintaining relationships with key accounts. 

Bucharest Technology Week first edition was attended by 10,000 people in the business summits, outdoor tech expo and partner events.

Marketing Manager

Euromoney Institutional Investor

B2B global telecoms conferences. Worked on 12 events, including Capacity Europe - the largest European wholesale telecoms meeting for the global marketplace

In charge of strategy, implementation and execution of marketing campaigns for global B2B telecoms conferences.

Planning and executing multi channel media campaigns, including email, direct mail, social media, press releases, media partnerships, developing collateral for our global events

Developing content for all marketing communications, aimed to drive registration and increase awareness

Campaign reporting and post-event analysis, including budget allocation and review of ROI

Database and website management

Developing strategies to improve overall marketing strategy, increase attendance to our events, increase return rates and improve ROI of marketing activities

Senior Marketing Executive at Capacity Media

Asociatia Initiativa pentru Fericire

NGO looking to increase the happiness level of Romanians through events, documentary screenings and meet-ups

PR freelancer, working on social media strategy, email marketing strategy and press relations

Developed content for email marketing campaigns, social media accounts, press releases and articles about the organisation

Responsible for developing partnerships with third party organizations, mostly NGOs and press outlets, in order to make our projects known to a wider public.

Managing the Association's presence at external events (Street Delivery, ADfel and others)

Public Relations

Freelancer

In charge of developing strategies, coordination, implementation and evaluation of Marketing and Communications for different organizations. I have worked with NGOs and start-ups in the educational, personal development and real estate fields.

Channels and instruments used: social media, press releases, media partnerships, email marketing campaigns, flyers campaigns, event management.

Projects worked on: ARDOR Muntenia, Autoeconom, Conferinta "Performanta nu are Limite", Favorit.es, Florin Rosoga, Liberty Fitness, Rently.ro, Teach for Romania.

Marketing and PR Coordinator

Grupul Educativa

Responsible for promoting RIUF-the Romanian International University Fair-the largest university fair in Romania for 5 editions. Over 38.000 students have visited the fair in this time.

Manager for RIUF local PR teams (in Constanta, Timisoara, Cluj-Napoca and Iasi).

In charge of developing and implementing communication strategies, while maintaining close relationships with media outlets and journalists.

Responsible for sealing partnerships with third party organizations and maintaining the relationship with NGOs, private companies and service providers.

Developed content for social media accounts, website, press releases, articles, interviews.

Responsible for the RIUF's website rebranding project.

Marketing and PR Manager

I’m a marketer, agency ops executive, MBA graduate, travel enthusiast and party planner in my personal life. I love learning, discussing ideas and keeping an open mind to stuff I don’t know.

Since 2011, I’ve been marketing different projects set in over 10 countries in EMEA and Americas and am now the Operations Director at Stoica. We’re an agency that helps B2B tech companies achieve their targets of leads, sales and event attendees.

I like being involved in a project from the planning stage and see it grow. I'm a fan of technology and data and find it amazing that we can base our marketing decisions on it to achieve some level of certainty. This is how we manage to implement value driven marketing through our work at Stoica.

Expertise includes events, digital (landing pages, social, ads), content marketing, email, copywriting, ABM and campaign management. 

To discuss a project, explore synergies, debate stuff or just say hi, you can contact me at raluca@stoica.co.

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