Rachele A.'s Linkedin Analytics

As a seasoned marketing professional with over three decades of expertise in diverse marketing landscapes, including B2B, B2C and B2B2C, I bring a wealth of experience and a track record of success. Having worked with both Fortune 500 firms and startups, I have honed my skills in marketing communications, product marketing, and product management, consistently delivering impactful products and programs that drive revenue growth. With strong communication skills and extensive experience in tracking program success, I have a proven ability to quickly integrate and maximize the value of acquisitions, whether transformational or tuck-ins, within a short timeframe. My natural leadership abilities and unwavering drive to challenge the status quo has resulted in increased pipeline and brand building for organizations. My core specialties include: Strategic Planning & Positioning Market Sizing/Segmentation/Profiling Demand Generation Programs & Processes Brand and Product Management Product Marketing Digital Marketing (Paid Search & SEO) Marketing Communications CRM Implementations (Pivotal, Salesforce.com, Siebel) Marketing Analytics Marketing Automation (Eloqua, Marketo, HubSpot) Corporate Communications Social Media PR/Media/Analyst Relations Search Engine Optimization/Search Engine Marketing Affiliate Marketing Channel & Technology Partner Programs Website Design (Full Stack) and eCommerce Competitive Tracking & Positioning Mergers & Acquisitions With a focus on driving EBITDA and high margins, I have a deep understanding of the expectations for equity-backed companies and a commitment to creating transparent, ubiquitous metrics that ensure marketing spend is delivering returns. My 30-day ramp up process allows me to assess business needs and start executing quickly and efficiently.