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Randy Sosin's Linkedin Analytics

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Randy Sosin

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Randy has 25+ years of diversified experience in the entertainment and music industries helping some of the world’s most recognized artists, concert promoters, personalities, and brands quickly transform ideas into sustainable profit. He has held senior executive roles at MTV Networks, Interscope Records, Insomniac Events, and A&M Records, leading teams through ideation to execution across all areas of branding, content creation, production, and media promotion. Through strategies, actionable plans—and a bit of grit—he can essentially turn yarn into gold. He has produced and managed projects for a wide range of businesses: from emerging companies, SMBs, and agencies, to Fortune 100 brands and multinationals. With a knack for connecting the right people at the right time, Randy built a strong network of influential decision-makers and company heads, which he leverages for co-branded partnerships. His expertise: content strategy, brand development, strategic planning, and AI optimization. Randy works with global brands on the overall content & creative strategy aligned with business goals. He has completed complex, international, large-scale & time-critical projects. A recent career highlight is overseeing the first-ever Music Video made at the World Cup. He worked with Budweiser and FIFA with the government of Qatar to produce “The World is Yours” song by Tears for Fears & Lil Baby. An AI optimization expert, Randy also advises artists on their AI and Web3 strategy. Another professional milestone was as SVP at Insomniac, he led all the visual content that helped them secure a Joint Venture with LiveNation and become the world’s largest EDM Promoter. He conceived numerous trailers, from copy development to final production for high profile branded partners. In a previous role as SVP, Music Video at Interscope, Randy ran their music video department, overseeing a yearly $30M+ budget for artists like Eminem, 50 Cent and Sting, generating $100M+ revenue. Randy applies participative & servant leadership styles when managing all types of cross-functional teams. He believes in equipping them to thrive—and then letting them fly. He loves building platforms that allow artists to realize their vision through timeless content that elevates, while also monetizing their creation. Randy has received various industry honors, including MTV, Art Directors Club, and Clio Awards. When he’s not running projects, Randy might be spinning records at a friend’s wedding. If so, expect him to bring his Vinyl collection, turntables and bongos.

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