Raphael Heythausen's Linkedin Analytics

With experience in planning and executing paid media strategies, I am a Performance Digital Specialist committed to maximizing the impact of advertising campaigns. Graduated in Production Engineering as my main background, I have developed strong skills across various platforms, including Meta, Google, LinkedIn, Facebook, Instagram, Youtube, and Twitter. During my tenure at 1o8 as a Paid Media Specialist, I was responsible for planning and optimizing paid media for a variety of clients across different countries such as the United States, Australia, and the United Kingdom. I managed budgets exceeding $100,000 per month per client, ensuring optimal ad performance through audience analysis, budget control, and detailed performance reporting. Additionally, I handled client management end-to-end, participating in meetings, managing art and writer requirements, and aligning expectations with the account management team. I also collaborated with developers to implement website changes and code for tracking or enhancements to improve campaign performance. Prior to this role, I developed paid media strategies for various brands at Ambev and Grupo All Nations, defining KPIs, consolidating and analyzing media reports to identify new opportunities for brand engagement. My background also includes roles at VX Comunicação and Home Chefs, where I worked on planning, executing, and optimizing paid media campaigns, generating periodic reports with updated metrics and performance insights. I hold a degree in Production Engineering, with a complement in Mass Communication and Media Studies from the Federal Fluminense University. Additionally, I completed a postgraduate program in Strategic Management in Digital Marketing at Candido Mendes University, and gained international experience through an exchange program at Queensland University of Technology. I am constantly seeking new challenges and opportunities to apply my expertise in paid media and digital performance, contributing to the growth and success of companies. If you are seeking an analytical, results-oriented professional with extensive experience in client management, I would be delighted to connect and discuss potential collaborations.