Raphael Marchetti's Linkedin Analytics

Global Head of Marketing with more than 15 years of Marketing and Communications experience, having worked on several nationals, multinationals companies and Marketing agencies. I lead high-performance multidisciplinary Marketing teams in B2B technology startups since 2018, focusing on qualified demand generation and NMRR for several international markets, including EMEA and LATAM.. As a Marketing Manager, I have extensive experience in leadership, creating quarterly and annual strategic planning, defining KPIs, analyzing campaign results, structuring Marketing teams, optimizing processes with a focus on efficiency and evaluating team performance. Key achievements in 2023: - Increased the contribution of the total company revenue originating from Marketing from 30% to 50% in 8 months; - Structured the paid media operation, increasing the investment by 10x in an 8-month period. Achieved ROI ranging from 8.27 to 23.02 in some quarters; - Delivered the company's new website in record time, with a 100% performance rating on GTmetrix, increasing organic traffic by 115% in 3 months; - Definition of a strategy for measuring all Marketing sources, such as: paid media, email marketing, inbound marketing, social media, events, etc., allowing the visualization of results in real time through dashboards in Power BI with a view by region, platform and campaign; - Structuring a methodology for weekly analysis of the results, clearly identifying points of improvement for the Marketing operation and the Commercial team, generating valuable insights for the company. - Organized dozens of international events in almost all regions, with a focus on EMEA and LATAM. In 2023, delivered 1 event every 5 days. My professional profile has the following highlights: - Fluent English and experience abroad (USA and Portugal) - Management of marketing teams - Strategic Marketing Planning for the Brazilian and international market - KPI’s definition and performance evaluation - Leadership and development of Marketing professionals from all areas - Implementation and optimization of marketing processes with a focus on operational efficiency and quality - Results-oriented mindset, with strong capacity for data analysis, identification of bottlenecks and timely corrections. - Solid knowledge in digital marketing, growth, design, web development, e-commerce, cutting-edge technology for marketing projects, artificial intelligence, Marketing automation, among others.