Raquel Chicourel's Linkedin Analytics

https://docs.google.com/presentation/d/14kIDIgyDI3icygo49vR3tfzUitqFUVi7Yi9kVPyy60s/edit?usp=sharing . Saved a life once. Discovered a new species of snake. Gave birth to 3 girls 💪💪💪. Love getting my shoes muddy in North London. . Born in Rio. I moved to London in 2001. Now I embrace the rain, the banter and the warm beer. . Brands are the most powerful tool businesses have. 96% of all campaigns are forgotten. So I'm in the business of unignorable disruptive creativity. I've worked as a brand strategist for 20 years of which 8 years in leadership roles - as Head of Strategy and Chief Strategy Officer at three of the best and biggest creative agencies in the UK (Grey/WPP, Saatchi & Saatchi/Publicis and M&C Saatchi Group). Today, I'm Fractional Chief Strategy Officer at Defiant, a start-up digital and innovation agency with clients ranging from world class brands like Nike to scale ups like ZOE Health and Deliciously Ella. I'm also a keen writer. I contribute to The Drum, Creative Salon, LBB and Campaign Magazine: https://www.thedrum.com/opinion/2023/08/18/be-it-sarina-greta-or-taylor-hear-female-leaders-roar https://www.linkedin.com/feed/update/urn:li:activity:7066329342968000513/ https://creative.salon/articles/features/raquel-chicourel-the-revolution-won-t-be-televised https://www.lbbonline.com/news/fk-breaking-glass-ceilings-lets-rebuild-the-god-damn-house https://www.campaignlive.co.uk/article/lets-leave-droids-optimising-well-dreaming/1465438 During my 20 years in the creative industry, I have worked on a diverse set of clients. . from tech scale-ups (Expedia/HomeAway/VRBO, Work-Life, Zoe Health and Meet Margo) .to Government and behaviour change (DfE, PHE, NHS and EDF energy) . to charities (Save the Children, Marie Curie, Brook, PETA) . to local treasures (Cadbury, M&S Food) . to global icons (Coca Cola, Nike, Dirt is Good, Johnnie Walker, Haagen-Dazs, Tourism Australia). . to entertainment IP & influencers (TNT Sports, Nickelodeon Dora The Explorer relaunch 2023, Call of Duty 2016, Deliciously Ella) Creative and effectiveness accolades include: EU Grand Effie 2022 (Pringles), 3 Gold Effies 2022 (Pringles, Very and Brook), YouTube Effectiveness Grand Prix 2017/18 as well as 3 IPA awards and 4 APG awards., One last thing on effectiveness, I’m proud to have led Grey to win WARC’s 2023 effectiveness Grand Prix and WARC’s most effective agency group in 2021 & 2022 during my tenure as Chief Strategy Officer. I've been named one of the top 10 creative strategy leaders of 2021/2022 by CAMPAIGN MAGAZINE.