Raquel Hirsch

GoDemandGeneration Inc.

At GoDemandGen, we don't mess around. 

GoDemandGen's lean Strike Team make sense of all the marketing noise, and deliver maximized ROI on clients' marketing investments. 
‍
GoDemandGen delivers value in two modes:
1. Outsourced (or 'fractional') VP-level expertise
2. Growth-acceleration via proven, expert, turn-key demand-gen contract team members

All our clients share the same fundamental challenges and needs:

- Develop a solid, metrics-based demand-generation strategy
- Improve the overall marketing budget performance 
- Optimize online conversions through email, website, Paid Search, Paid Social, and more
- Scale their marketing function by restructuring the Marketing department, setting compensation levels, hiring new talent, and more
- Align Marketing and Sales teams

Founder and Lead Consultant

Hirsch Strategies Inc.

Hirsch Strategies is a demand-generation strategy enablement provider.  

The company articulates and executes innovative strategies and solutions that accelerate clients’ demand-generation; shorten sales cycles; and narrow the gap between Sales and Marketing to deliver maximized ROI on marketing investments. 

Clients include/have included: 
Kira Systems, Intelex Technologies, Vidyard, Novarc Technologies, Centric Health, Kabuni, Cymax, Hootsuite, Central1, Cathay Pacific Airways, Microsoft Business Solutions, Pan Pacific Hotels, Blast Radius, 20/20 Properties, The Insurance Corporation of BC, Vancouver 2010 Olympic Bid Committee and many other *brilliant* companies.   

Aligning people, process and marketing/sales technologies, the focus is on 'fixing bottlenecks' and optimizing conversion rates on all marketing and sales channels, online and offline.

The common thread across clients? Adoption of measurable and accountable Marketing strategy and tactics to drive product demand and revenue growth.

*In June 2007, Raquel Hirsch co-founded WiderFunnel Marketing Inc. and until November 2011 was its President (this absorbed 150% of her time).

Principal & Fractional Executive  

Hootsuite Media Inc.

Through operational excellence, short production cycles and responsiveness to stakeholders, Raquel's team transformed the website into a global sales channel that maximized Hootsuite’s global revenue growth on Hootsuite.com and on all digital marketing properties, including mobile.

She accomplished this by growing the WebOps team from 4 to 23 highly specialized professionals in less than 5 months, focusing on growing organic traffic/SEO, localizing, instrumenting, optimizing and publishing content, assets, and pages on global digital platforms (and everyone had a lot of fun doing it).

Senior Director, Global Web & Digital Operations

WiderFunnel Marketing Optimization

WiderFunnel Marketing runs statistically valid experiments on clients’ web pages and delivers new web page designs and websites that have a higher conversion rate. Clients dissatisfied with their online conversion rate work with WiderFunnel and get significant conversion rate lift which translates into more value (more sales, leads, etc) from the traffic that's already coming to their site, increasing profitability and marketing ROI.

President & Co-founder

PROXIMITY CANADA, member of BBDO Worldwide

Integrate online and CRM services to the overall offering of sister ad agency, Lanyon Phillips/BBDO. New business development.  Work with existing clients to deepen relationships. Identify partners for marketing alliances.  Provide clients with content expertise on CRM strategy, online marketing and analytics.  Fiscal responsibility for all Proximity work implemented in the Vancouver office.  Member of the Proximity Canada Board; contribute to shaping the overall direction of Proximity Canada. Clients include TELUS; BC Hydro; Intrawest; Playground; Campbells Soup; Pioneer Electronics; Pivotal, Richmond Public Library, Boulevard Media and others

Senior Vice President, Managing Director

Pivotal Corporation

Develop and consolidate the breadth and depth of Pivotal’s eMarketing Solutions. Build Field Operations’ expertise in Marketing and in Pivotal’s eMarketing Solutions, and enhance their ability to sell to the marketing role in Fortune 1000 companies.  Identify partners for OEM and marketing Alliances.  Provide eMarketing expertise to customers and potential customers.  Present Pivotal’s eMarketing capabilities to Financial Analysts and Technical Analysts.  Raise awareness of Pivotal among marketers in North America.  Develop and support software sales opportunities.  Participate as domain expert in M&amp;A initiatives.

Director, eMarketing Solutions

ROGERS VIDEO

Formulate strategy and lead the marketing function for this growing specialty retail chain (220+ stores BC to Ontario; 500,000+ weekly transactions).  Develop and implement e-commerce strategy.  Capitalize on the 3 million+ customer database. Achieve corporate goals for customer transactions and revenue per transaction.  Provide marketing analysis support to Purchasing, Operations, and Real Estate. Establish profitable promotional partnerships with Rogers Communications Inc. as well as with general business partners. Rolled-out successful joint promotions with major companies (e.g., General Mills; AT&T; Maclean-Hunter; Rogers@Home; Canguard Security; Canada's Wonderland; McDonald's; CIBC; BC Lotteries).

Vice President, Marketing

INTRAWEST CORP

Lead this multi-resort organization in its major strategic shift from mass marketing to highly targeted, cost-accountable marketing.  Develop resort-wide Marketing Database. Implement marketing programmes across the network.  Direct IT in selecting technological solutions to meet the needs of marketing groups across business units.  Assist each Resort Operations team in their implementation of database marketing programmes. Identify and implement synergies across the resorts.  Chair the Resort Operations Marketing Committee.  Manage content on the corporate Internet web site plus provide direction to the Resorts sites.  Provide leadership to Real Estate staff at all resorts in creating effective and efficient Lead Generation and Tracking systems.

Director, Database Marketing

Raquel Hirsch is a seasoned marketing executive and demand-generation expert who helps B2B and B2C clients achieve measurable revenue growth through data-driven strategies and solutions. She is the Founder and Lead Consultant at GoDemandGeneration Inc., a boutique consultancy that offers outsourced VP-level expertise and growth-acceleration services to clients who need to get there fast.

With over 25 years of experience in turnarounds and fast ramp-ups, Raquel has a proven track record of building successful cross-functional teams, bridging the divide between marketing and sales, and delivering maximized ROI on marketing investments. She is also a popular public speaker, a mentor, a multilingual professional, and a socially conscious leader who is passionate about enabling consistent growth and debunking marketing fads.

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