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Marketing Consultant

Self Employed

Digital Marketing Consultant

Arc Intermedia

Director of Paid Media & Web Analytics

Paid Advertising Manager

Annodyne, Inc.

Digital Marketing Manager

Aetna

Project Coordinator

Philadelphia Media Holdings - Philly.com

Account Executive – Won, retained, expanded, and managed lucrative online advertising accounts.

o Developed and implemented complex, integrated campaigns within target budgets, deadlines, and
brand parameters.
o Used a full stack of analytic tools to establish KPIs that tied business goals to quantifiable indicators.
o Continuously tracked results and leveraged insights to make data-driven strategy recommendations.

Account Executive

Calkins Media Inc. - PhillyBurbs.com

T-Mobile

Sales Representative

Atlantic Records

Researched and discovered emerging artists, attended performances, requested and reviewed demos and press kits from talent, and obtained reference tracks 

Collaborated with senior A&amp;R staff on evaluation of current artists, as well as prospective talent’s buzz in a given audience segment 

Managed meeting schedule for senior A&amp;R staff 

Generated and analyzed media reports

A&R Assistant

Temple University Radio Station

Responsible for the day-to-day operation of the station and management of all departments.Developed budget, hired &amp; trained staff created programing schedule as well as handled complaints, requests for information and sponsored community events. 

Established and upheld relationships with record label executives to insure the timely arrival of the latest music for airplay

Researched and proposed online broadcasting of radio station

General Manager

Experienced digital marketing professional driving exponential growth through strategic planning,
campaign execution, and data-driven optimization. Managed highly successful paid media campaigns,
leveraging cutting-edge tools, competitive intelligence, and web analytics for remarkable results. Strong
leadership skills expand department capabilities. Expertise in digital advertising, SEO, PPC, social media
marketing, and data analysis. Google and Bing certified with extensive technical proficiency in Google
Analytics, campaign management, and marketing automation.

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Rasheed Hendricks's Linkedin Analytics

Rasheed Hendricks

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Rasheed Hendricks

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Rasheed Hendricks's Linkedin Analytics