Rasheité Calhoun

Axios HQ

Director of Channel Partnerships

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders. The association’s mission is to elevate the role of partnership leaders at their companies and provides a vibrant online community, virtual events, curated professional networking opportunities, and educational resources to drive success for its members.

Member

Paylocity

Manager, Business Development (Channels & Alliances)

OpenSesame

Manager, Strategic Partnerships

Strategic Partner Manager

McGraw Hill

Responsible for field and product marketing strategy for 3 product portfolios totaling $17.5M in annual revenue

Conceptualize and launch multi-channel/multi-audience, integrated marketing campaigns to enhance brand and product awareness 

Research and assess the curriculum landscape to architect segmentation tactics that focus sales and marketing efforts on key audiences and strategic opportunities to improve portfolio performance metrics

Create courseware product and channel sales training programs that align with national market needs and higher education curriculum trends

Curate national customer engagement and loyalty events to strategically drive product awareness, development and an increased sales footprint.

Sr. Marketing Manager

VitalSource

Managed a team of 8 Account Managers in the higher education vertical supporting more than 400 publishers in the US, Canada & LATAM markets

Developed standards and best practices to assess and maintain customer health using measurable KPIs and metrics accounting for revenue, units sold, and profit

Sought out and establish efficiencies to improve onboarding and implementation, protect recurring revenue, encourage customer loyalty and reduce churn at scale 

Designed a methodology and process for the CSM team to scope growth and upsell opportunities where our technology solutions can extend our customers’ reach to their users

Manager, Customer Success Team

Pearson

Achieved 105% of region signing quota ($44.5M) and 141% of region revenue quota ($1.7M) 

Designed a sales strategy for Inclusive Access that addresses selling to the C-suite, Bookstores & Auxiliary Affairs, and Faculty at 2 & 4-year institutions in the West region

Partnered with the Regional VP on reviewing pipeline targets and identifying areas where Enterprise sales directors need more resources to drive contract signings

Guided RMs and DMs on rep sales tracking to create a ground swell of faculty interest to create more momentum for institutional contract signings and increase participation where contracts are in place

Participated in high stakes sales calls and presentations to clear out obstacles and close opportunities

Developed customer-centric Go-To market strategies and tools for all levels of the sales team (field reps, private sector & institutional/enterprise) to enable them to effectively sell inclusive access models

Socialized an emerging distribution model across all levels of internal leadership as well as external channel partners such as 3rd party content distributors and national bookstore partners 

Guided internal stakeholders and engineering teams on technology advancements and roadmap requirements to satisfy scalability and market demand 

Spoke and presented on behalf of the Pearson Strategic Partnerships division at trade shows, conferences and summits 

Point of contact for channel partners (VitalSource, RedShelf, Follett) to scope and implement process flows, shared systems and co-branded collateral for Inclusive Access partnerships

Regional Director, Strategic Partnerships

Achieved 132.8% of goal installing & implementing technology solutions to improve learning outcomes

Engineered solutions for 12 field sales reps covering all the 4-year institutions in Indiana

Worked directly with client LMS administrators and IT personnel on technology and integration platforms required to install and deliver digital courseware

Partnered with 4-year universities and their bookstores on new business and delivery models to provide affordable course materials while still growing revenue for Pearson

Designed proof of concept models and managed custom courseware to incorporate technology into the classroom and improve student performance

Learning Solutions Consultant

McGraw-Hill

Managed the strategy & implementation for higher education institutions totaling $12M in revenue

Executed an implementation strategy to sustain a $9M statewide community college account

Orchestrated successful academic course pilots demonstrating 3-13% increase in pass rates

Scoped and executed project plans with a specific focus on client needs, customer risks and mitigation, and data to inform future projects and iterations 

Provided critical trainings and implementation best practices that position customers for success

Advised the internal engineering teams, product teams, and integrations specialists on enhancements and future platform iterations required to deliver comprehensive technology solutions

Solutions Architect

Enterprise Strategy Consultant

Relevance - Content Promotion News and Insights

Executed an implementation strategy to sustain a $2.4M online education client 

Designed a new team & service offering to improve implementation and increase revenue 

Partnered with Sales Directors to present content strategies, develop prototypes, proofs and concepts to illustrate proposed client experiences and strategies for success

Collaborated with senior level marketing executives on their overall marketing strategy and executed their SEO and web content strategies

Built and implemented content strategies to improve brand awareness, delivering content analyses and profiling, competitive analyses, content inventory, and keyword and related word research 

Participated in conversations with the SEO community by contributing to the company blog and speaking at national SEO conferences

Creative Consultant/Content Editor

Peoria Friendship House of Christian Service

Raised & sustained $100K in funding dollars to support educational programs

Administered effective marketing strategies for all educational program initiatives and events, including classes, parent focus group meetings, collaborative efforts with District 150 and other community groups and agencies

Oversaw educational program operations and supervised all educational program staff ensuring their childcare training and skills were up-to-date

Planned, implemented, and evaluated day-to-day curriculum and service learning activities for the children’s programs (K-8).

Director of Educational Programs

Status quo challenger. Record breaking, overachiever. 

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