Sprinklr

Helping businesses grow globally via Social Media channels. Providing best practices for their social media and performance marketing strategies using Sprinklr’s Marketing & Advertising solutions powered by advanced AI based workflows. 

Leading product ideations across customer portfolio in collaboration with the product development teams. Guiding brands in tackling community management and monitoring brand sentiment on Social Media platforms by generating actionable insights through Sprinklr. 

Business Verticals: Retail, E-commerce and Travel

Product Success Manager

Merkle Sokrati

*Spearheaded paid social media strategy, planning, and operations leading a team of 8 members managing over 1M USD monthly ad spends across e-commerce, on-demand delivery, and fashion verticals

• Drove innovation through continuous experiments analyzing creatives and ad products

• Utilized platform testing, third-party tools and MMP’s across managed portfolio of clients to improve ROI achieving MoM growth closely collaborating with channel partners

• Lead media strategy and planning for potential clients to assist business development teams

• Created personal growth development plans and provided mentorship for each team member while assisting with organizational level recruitment drives

Managed noon.com, SIVVI, NowNow, noon Food and more.

Digital Business Strategy Manager

*Lead end-to-end strategy and planning for international clients across

1) E-commerce
2) Grocery
3) On-demand delivery service and 
4) Fashion

• Major focus being acquiring new users on the platforms as well as dynamic re-marketing predominantly within app environment

• Accelerated growth for Facebook as a platform across portfolio of clients scaling up revenue by ~2x achieving improved RoAS

• Conducting audits for existing clients outside scope of team by formulating key areas of improvement and identifying scale-up opportunities beyond current strategies 

• Contributed towards planning growth strategies as part of pitching process for new clients for the organization (e-commerce, BFSI and more)

Sr. Business Analyst

*Overall, responsible for single handedly leading end to end execution, operations, reporting and client engagement for all campaigns run on paid social platforms by:

1) Creating and implementing strong performance oriented strategies for a full funnel audience targeting approach - predominantly focused over app environment
2) Deep diving to understand user behavior across multiple operational regions for an e-commerce client by carrying out product, platform, and device level analysis mapped to all active campaigns 
3) Strategizing for scale up opportunities by identifying key areas of improvement
4) Implementing creative strategies as per platform best practices through A/B tests
5) Driving optimal performance month on month to achieve the most efficient RoAS by implementing a data driven approach

• Also strategized for movie releases by generating views, engagement and driving performance for Facebook and Instagram for Sony Pictures

• Creation and presentation of monthly/yearly reviews for the client

Business Analyst

• Actively suggested and executed strategies for clients from multiple verticals (Freecharge, Dailyhunt, Cricketnext, PharmEasy and noon.com) 

• Helped execute campaigns and strategize for Ramadan for one of the largest e-commerce giants in MENA region

• Deep diving and analyzing scope for scale-up opportunities by carrying out multiple audience and creative level analysis on all major campaign objectives to drive performance for achieving KPI targets

• Exposure and hands-on experience with third party MMP’s such as AppsFlyer and Singular and reporting through Excel

An ambitious digital marketing enthusiast with hands-on experience in managing performance marketing and branding strategies. 
Proficient in Social Media marketing and formulating essential data driven insights for multiple businesses. Passionate about accelerating digital business growth through continuous innovation keeping up-to-date with market trends and implementing go-to market strategies. 

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