Kanpy

Co-Founder

𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭/  𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭

→ Boosted clients' LinkedIn visibility by over 200%, working with CEOs, founders, CXOs, corporate professionals, and coaches to grow their brands and audiences.

→ Helped clients achieve a significant increase in followers and engagement, building active communities across LinkedIn, Instagram, and Twitter.

→ Crafted over 2000+ posts with a focus on leadership, entrepreneurship, marketing, personal branding, and more, many of which gained viral traction for Instagram, Linkedln, Twitter and Threads

→ Enhanced brand identities by curating unique colour schemes, themes, and fonts tailored to clients’ niches.

→ Supported clients in securing opportunities like job placements, career transitions, and generating leads, while achieving features in top publications like Times of India, Hindustan Times, Economic Times, and more.

→ Designed marketing strategies for Instagram and Twitter, driving double-digit growth in engagement rates and helping clients monetize their services effectively.

→ Ghostwrote viral content for leading industry coaches, establishing them as thought leaders.

→ Provided consultancy to individuals and businesses on building a personal brand online, offering actionable strategies to enhance visibility, engagement, and credibility.

→ Built and implemented end-to-end marketing strategies, helping clients boost their social presence and become recognized names in their industries.

Marketer- Personal & Brand Marketing

Goldenflitch

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐏𝐚𝐠𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭

→ Increased followers on the Goldenflitch company page by 50% within six months while significantly boosting engagement rates.

→ Enhanced the brand's online presence through strategic growth on Instagram and Twitter.

→ Amplified brand visibility with a 25% increase in impressions on the company profile in subsequent months through consistent and engaging content strategies.

→ Created and executed multi-platform campaigns for key initiatives, including festive posts, new office inauguration, and design-focused content.

→ Collaborated with the in-house team to produce graphics and video content, ensuring alignment with branding and campaign objectives.

→ Elevated social media engagement and positioned Goldenflitch as a prominent player in the design industry.

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

→ Built and managed the CEO's LinkedIn and Twitter presence, achieving a 10X increase in impressions, through tailored strategies and high-quality content.

→ Wrote compelling content across niches, including design thought leadership, travel, company stories, personal stories, and art, using storytelling and engaging graphics to boost visibility and engagement.

→ Successfully increased Twitter engagement and followers, establishing a strong personal brand for the Co-founder/CEO.

Social Media Marketing Consultant

Digilligence

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠

→ Developed and executed personal branding strategies for the founder, focusing on creating niche-specific content and engaging personal stories that resonated with audiences.

→ Produced content that highlighted thought leadership, resulting in increased brand visibility and stronger client trust.

→ Managed personal branding projects for clients of Digilligence, overseeing content creation, engagement strategies, and overall brand consistency.

→ Led and coordinated with the team to streamline engagement workflows, delegating tasks effectively to ensure timely delivery and enhanced results for clients.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐄𝐎

→ Wrote SEO-optimized website content and blogs for clients across diverse industries, improving their search engine rankings and organic visibility.

→ Created engaging and viral content tailored to niches such as SEO, digital marketing, personal branding, and personal storytelling, driving significant audience engagement.

→ Designed impactful graphic text content that complemented written narratives, aligning with client branding strategies.

Personal Branding Strategist (Linkedln Marketer) and Content Writer

DCOSMOS

Freelance Personal Branding & Social Media Strategist (Co-Founder)

Yaht Media

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬:

→ Increased LinkedIn followers from 2,000 to 20,000, driving a 10x growth in audience engagement and visibility.

→ Helped in generating over 6+ million impressions in 2 years, establishing a strong online presence and amplifying brand visibility.

→ Designed and implemented an engagement strategy that boosted post interactions by over 300%, solidifying the founder's industry presence.

→ Achieved the prestigious LinkedIn Top Voice recognition for the founder, positioning them as a thought leader in their niche.

→ Tripled lead generation for the founder's Facebook Ads services, successfully connecting with e-commerce brands and coaches to drive inquiries and conversions.

𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐀𝐝𝐬 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫:

→ Launched and managed highly targeted Facebook Ads campaigns for e-commerce brands, delivering an average ROAS of 5X or more and exceeding client expectations.

→ Analyzed ad performance based on parameters like website traffic, click-through rates (CTR), and conversion rates, ensuring continuous optimization for maximum ROI.

→ Customized ad strategies tailored to client goals, driving 20-30% increased website traffic and boosting product sales significantly.

→ Consistently exceeded KPIs, helping clients achieve substantial growth and establish long-term success in competitive markets.

Personal Branding and Facebook Ads Marketer

Netleon IT Solutions Pvt. Ltd.

Worked with several clients to improve their website traffic, increasing their brand awareness on several channels using the best digital marketing strategies.

→ Implemented Off-Page Optimization Link Building - Classifieds, Directory, Profile Creation, Forum postings, Guest blogging, Blog commenting, Image sharing, PDF, PPT, and Video Submission.

→ Content Marketing: Created content for several clients' websites, and blogs for WordPress, BlogSpot, and mediums based on SEO keywords.

→ Monitored and administered web analytics dashboard (Google Analytics), formulated Audit reports using key reporting tools, and pointed out key areas of importance by client goals.

→Social Media Marketing: Analyzed and managed all social media platforms like Facebook, Instagram, Twitter, Quora etc. to build brand awareness and generate website traffic and leads from
them.

Digital Marketing Executive and Content Writer 

Kontiki Innovation Labs

Managed the company's social media platforms (Instagram, Facebook, Quora, and Reddit) to establish an online presence for the product and convert the right audience into clients.

→ Performed A/B testing to find the right social media platform for their niche.
→ Written Blogs related to Physical Health and Fitness.
→ Created infographics using CANVA for social media.
→ Forum Posting to create awareness.

Digital Marketing Intern 

➡️ Worked with several clients to improve their website traffic, increasing their brand awareness on several channels using the best digital marketing strategies.

➡️ Social Media Marketing: Analyzed and managed all social media platform like Facebook, Instagram, Twitter, Quora etc. to build brand awareness and generate website traffic and leads from
them.

➡️ Content Marketing: Created content for several clients websites, blogs for WordPress, BlogSpot, medium based on SEO keywords.

Social Media and Search Engine Expert Intern

RailTel Corporation of India Ltd

Intern

Helping Brands & Founders Scale with AI + Data-Driven Marketing & Personal Branding | Next-Gen Marketing Strategies | 150M+ Client Views | AI & Story-Driven Campaign Management | Brand Marketing & Creative Strategist |

𝐄𝐯𝐞𝐫𝐲 𝐛𝐫𝐚𝐧𝐝 𝐡𝐚𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲. 𝐌𝐲 𝐣𝐨𝐛? 𝐓𝐞𝐥𝐥 𝐲𝐨𝐮𝐫𝐬 𝐢𝐧 𝐚 𝐰𝐚𝐲 𝐭𝐡𝐚𝐭 𝐠𝐞𝐭𝐬 𝐧𝐨𝐭𝐢𝐜𝐞𝐝, 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫𝐞𝐝, 𝐚𝐧𝐝 𝐚𝐜𝐭𝐞𝐝 𝐮𝐩𝐨𝐧.

Whether it’s 7𝐱 𝐦𝐨𝐫𝐞 𝐥𝐞𝐚𝐝𝐬, 𝐚 163% 𝐬𝐚𝐥𝐞𝐬 𝐛𝐨𝐨𝐬𝐭, 𝐨𝐫 𝐆𝐓𝐌 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 that fuel consistent MRR growth, I make sure every campaign on Social Media Platforms pulls its weight and then some.

Here’s the fun part:
 
⮕ I built personal brands for founders, CXO's, and individuals that generated more than 150+ 𝐌𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 and built authority in the relevant industry.

⮕ I create 𝐆𝐞𝐧 𝐙-𝐚𝐩𝐩𝐫𝐨𝐯𝐞𝐝 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 that makes your audience feel seen and heard. Think bold, creative designs, trendy visuals, and messaging that resonates.

⮕ I design 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 from content calendars to engagement strategies etc.

⮕ 𝐒𝐞𝐜𝐮𝐫𝐞𝐝 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐟𝐨𝐫 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝𝐬 in major publications, including the New York Billboard, Hindustan Times, Economic Times, Karostartup, Startupstory, INC91, Dailyhunt and many more...

⮕ Built complete digital ecosystems for 8-figure businesses, including end-to-end 𝐛𝐫𝐚𝐧𝐝 𝐢𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐚𝐧𝐝 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭

And if you’re wondering how I stay ahead of trends just know I probably spotted them three months before you did. 

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐈 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐡𝐚𝐩𝐩𝐞𝐧:

⮕ Brand Identity Development (Logos, Websites Designs, and Visual Identities)

⮕ Social Media Marketing & Content Strategy (LinkedIn, Instagram, Facebook, YouTube & more)

⮕ Personal Branding 

⮕ Content Calendars (30 days, 45 days, 60 days)

⮕ Growth & Lead Generation

⮕ Viral Campaign Management (Teaser Campaigns, Storytelling Campaigns, Flash Sale Campaigns, Influencer-Led Campaigns, Gen-Z Marketed Campaigns)

⮕ Strategic Consulting (From GTM strategies to AI-powered automation, I help brands innovate and scale.)

⮕ Advising C-Suite leaders on audience growth strategies and brand identity.

⮕ Helping brands build AI-driven automation systems to streamline and scale.

𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤:

My approach is simple: Understand your goals, build a custom plan, and execute it with precision. I blend AI-driven insights with creative strategies to ensure your brand doesn’t just grow it thrives.

𝐇𝐨𝐰 𝐭𝐨 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐌𝐞?

I'm always open to conversations, collaborations, and new opportunities! Feel free to:

📩 Drop me a DM.
🔗 Explore My Services 
✉️ Reach out at everythingrashi@gmail.com or rashi@kanpy.in

"Oh I wish I became a cricket player just like them." This is the first time I’ve ever thought of it that way.

Growing up, I’d start my day throwing a ball at the wall and pretending I was in a match.

I’d run back from tuition just to ask the boys, can I please bat just once?

I even traded my cycle once, just to get a chance to play.

I begged my dad for a cricket bat like it was the only thing that mattered.

But I never knew that women could play cricket on such a large scale.

Nobody told us that girls could dream that big.

So I didn’t.

But today, when I see people cheering for the women’s team like they cheer for the men’s...

I feel something crack open inside me.

Now people don’t just say my favorite cricketer is Virat or Sehwag.

They say Harmanpreet.

Smriti Mandhana.

Jemimah Rodrigues

And so many more.

That’s what pure joy feels like.

For me, it’s too late to choose cricket as a career.

But for the kids growing up right now,everything has changed.

They’ll have dreams that feel possible.

They’ll believe they can represent India on the world stage.

And they won’t have to say I wish I became a cricketer.

Because now, they can.

Thank you to every woman who’s made this happen.

You made us proud. 

#ICC #Cricket #WorldCup

Rashi Arora

Co-founder @Kanpy, Personal Branding & Brand Marketing Consultant, AI & Creative Strategist, Speaker, Scaling Brands & Founders with Story-Led, Data-Driven Growth.

The name is Mamdani – M-A-M-D-A-N-I. You should learn how to say it.

Because now, he’s the Mayor of New York City.

And let me tell you, his personal brand is the biggest reason for his success.

Zohran Mamdani didn’t just run a campaign. He built a movement, one rooted in culture, identity, and language. 

When others brushed aside names they didn’t recognize, he leaned into his.

 When critics mispronounced “Mamdani,” he spelled it out, turned it into a slogan, and made it viral.

But here’s what made it hit differently:

He ran a campaign that spoke the people’s language literally.

- In Bangla, to connect with working-class families in Queens.

- In Arabic, reaching out to communities from Astoria to Jackson Heights.

- In Spanish, for neighbors who’ve long been overlooked by establishment politics.

- In Greek, Nepali, Urdu, and more every language you hear on a walk through NYC, his team used to knock doors, run ads, drop flyers, and earn trust.

This wasn’t about checking diversity boxes. 

It was about respect, belonging, and showing up. 

He turned a name they tried to ignore into a citywide anthem.

He showed that being proud of who you are isn’t a liability, it’s the win.

New York didn’t just elect a mayor.

It elected a movement.

And his name is Mamdani.

#NewYork #Personalbranding #Campaigns

I’ve lost count of how many founders have told me: “Rashi, we have stories… we just don’t know how they fit with our product/services.”

I follow this framework every time.

1) I start by creating a questionnaire with around 30–40 questions.

→ Their childhood.
→ College life.
→ Mentors.
→ Hobbies.
→ Likes and dislikes.
→ Worldview.
→ Entrepreneurial lessons.

2) Once it’s ready, I ask them to take at least three days to fill it out. They can write in fragments, short notes, or even random memories.

3) Then we sit together, go through their answers, and make additional notes.

4) I spend time reflecting on what stood out and map how those stories can connect meaningfully with their audience.

5) Finally, we decide the content flow, what to tell, when to tell it, and why it matters.

By the end, they stop seeing random stories. 

They start seeing the moments that shaped how they think, build, and lead. 

That’s when storytelling stops being a content task and starts being personal.

Do you follow any storytelling framework?

#Storytelling #storytellingframework

I still remember, I always wanted to be a reader. My favorite period in school was the "library", and all I would do was look at book covers, read what the book was about, and then keep it back. I hardly took any book home because none of them really felt like something I wanted to read.

When I went to university, I promised myself that I would read at least one novel a year. That was my target. Luckily, my roommate at that time was a big reader, so I got super pumped about it. I started going to the library, digging up books I could read, and bringing some back to my dorm room. I would start reading and within 10 minutes, I’d lose interest.

One day, I got frustrated and asked my roommate, “Why can’t I read any book? Why don’t I like any of them?” She said, “Not all books are meant for you, and it’s totally okay to leave a book if you lose interest. Just keep going, and you’ll find your vibe.”

And one day, that actually happened. I came across Rich Dad Poor Dad by Robert Kiyosaki. I started reading it and finished it in a day. That was the day I realized that no matter how many books I leave halfway, I’ll always find one that matches my vibe.

Now, I love reading and can easily finish 300–400 pages a day, just because I know what I like and what I don’t.

So to anyone trying to build a reading habit, just grab as many books as you can, try them all, and you’ll definitely figure out your likes and dislikes along the way.

#reader #personalstory

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