Flo Energy

We are a company on a mission to switch people to clean renewable energy by making electricity simpler, cheaper, and greener through green energy and products focused on sustainability. We are the first truly 100% renewable electricity supplier in SG and are venturing to other markets in APAC soon.

My leadership involves direct oversight of the Product Management & Product design teams dedicated to leading the product strategy and working across the entire product development lifecycle, from problem discovery to ideation, product development to launch.

Head of Product

ExpressVPN

- Amplified team capabilities leading to a 200% growth YoY in the number of high-performing product managers. Hired, managed and coached a team of 6 product managers.
- Crafted product vision and GTM strategies for a 40-member cross-functional team (5 Product Managers, Designers, Engineers, QAs, Data Analysts, Product Marketeers etc), delivering product-led growth with a 30% YoY user acquisition increase, 15% YoY app engagement boost, and 20% YoY Avg Revenue Per User growth.
- Implemented the first price up for ExpressVPN customers in 13 years of product being live by adding value added benefits to their subscriptions increasing Avg Revenue per user by 15% YoY.
- Defined the Product Vision for redesigning the product experience across 3 distinct VPN brands to create effective differentiation catered to target personas per brand. (Cross team collaborative effort requiring market and competitor research, user research, and more).
- Defined and tracked KPIs for product teams, overseeing user acquisition, engagement, and retention, including new customers, subscriber growth, revenue, and churn. 
- Drove product enhancements and optimizations as needed based on the results of key product KPIs.

Group Product Manager

ZALORA Group

- Formulated product strategy and lead roadmaps for Zalora's "Discovery, Personalization, Purchase, MarTech and Loyalty Verticals" spanning 6 cross functional teams enhancing customer onboarding, search-based product discovery, personalization, purchase experience and loyalty across 6 Southeast Asian markets. Managed and coached a team of 6 product managers.
- Used AI/Machine learning algorithms to boost user engagement by 40% YoY through an improved personalized end-to-end customer journey —from personalized user onboarding, personalized home screen experience to post-purchase experiences.
- Launched a Live streaming shopping platform on Zalora Apps increasing new customer acquisition by 30% YoY, enabling live showcase purchases for users on the Zalora App.
- Doubled average basket size by launching “Complete the Look” feature using AI/machine learning algorithms increasing cross selling opportunities fostering bundled product purchases and user inspiration.
- Improved payment success rate by 30% by introducing new payment methods, implementing intelligent payment routing and streamlining payment journeys.
- Innovated loyalty and Cashback initiatives, spanning all markets, boosting order frequency by 40% YoY by incentivizing loyal customers.
- Pioneered the launch of a new Content Management System (CMS) improving the marketing team's operational efficiency by 30% and reducing costs by 15% .
- Doubled operational efficiency by orchestrating organization design changes moving from platform based feature teams to outcome based cross functional squads (consisting of product managers, engineers, designers, data scientists, data analysts etc) delivering delightful experiences for our users across 6 Southeast Asian markets.
- Hired, managed and coached a team of 7 product managers.

- Doubled operational efficiency by orchestrating organization design changes moving from platform based feature teams to outcome based cross functional squads (consisting of product managers, engineers, designers, data scientists, data analysts etc) delivering delightful experiences for our users across 6 Southeast Asian markets.
- Improved user onboarding experience by designing a personalized home screen, which led to click through rates (KPI for customer engagement on homescreen) increasing by 40%.
- Doubled average basket size by launching “Complete the Look” feature increasing cross selling opportunities fostering bundled product purchases and user inspiration.
- Pioneered the launch of a new Content Management System (CMS) within the Marketing technology squad, improving the team's operational efficiency by 30% and reducing costs by 15% .

Principal Product Manager

- Led the regional marketing campaigns team to strategize, create and optimize marketing campaigns using discounting mechanics like vouchers or bundles etc, trends and partnerships impacting in increasing conversion rate from the channel by 30%.
- Doubled the revenue contribution from Zalora campaigns across different offsite channels like display advertising (GDN, YouTube, DoubleClick Bid Manager and DoubleClick Campaign Manager) for prospecting & retargeting campaigns.

Senior Marketing Manager

Lazada Group

* Utilized data across all websites to perform deep and thoughtful analysis to improvise marketing strategies 
* Analyzed customer behavior and implemented measures to enhance Customer Life Time Value 
* Formulated key KPIs for SEO strategies and PPC campaigns to ensure maximum ROI

Regional Business Intelligence and Strategy 

Reasoning Global eApplications Ltd.

•	Head a portfolio of over 50 clients (from India, Middle East & UK) to enable their online/ecommerce stores. 
•	Managed a team of 20 people and ensured providing best in class service and experience to clients improving CSAT scores for clients by 40% YoY. 
•	Provide specialist consulting post launch consulting to key clients to develop understanding of the online competitive landscape, identify opportunities, and develop online channel strategy including traffic analysis using Google Analytics, SEO/SEM and other paid media marketing (eg - social media marketing).

Senior Product Delivery Manager

Innopage Ltd.

* Designed the marketing strategy plan for the company to expand its market to overseas customers and develop new potential markets.
* Created online and offline marketing programs that included search engine marketing (SEO / SEM), online advertising, website content, email marketing, online communities, trade fairs and print advertising.
* Conducted exploratory and primary research to develop targeting and positioning strategies for several market segments.
* Researched competitor’s products and made a comparative study to develop product strategies for successful applications.

Consultant

Infosys Technologies Ltd

* Led a team of four members as a functional team leader for an application to automate the Online Credit-Card Issuance system.
* Collaborated with program management, quality assurance and other teams to build technology solutions. 
* Analyzed and addressed the various requirements and scopes for improvements in the module
* Understood the technical and domain aspects of the project well and mentored new team members on the same.
* Coordinated and communicated with client as well as internal teams helping in cross business function
* Responsible for sanity analysis of the application after any change is implemented
 * Prioritized the tasks assigned to the team by articulating client’s business requirements

Senior Systems Engineer

Customer-centric leader, adept at building product teams from scratch, fostering effective problem discovery, and driving product innovation. With a diverse background spanning 0-1 product development and product enhancement, I am driven by the pursuit of innovation and the art of balancing business viability with technical scalability. Across a 15 year spanning career in industries from ecommerce to cybersecurity, business models from B2B and B2C, I've evolved from shaping individual features to orchestrating complete product ecosystems.
I am a committed people and team manager; empowering, mentoring and coaching my team and colleagues into high performers. 

Specialties: 

* Product Leadership
* Product Strategy & Vision
* Stakeholder Management
* Roadmaps and Prioritization
* Framing and delivering on OKRs/Goals
* Data driven product discovery and development (both qualitative through user research and quantitative data via analytical suites)
* Team and organizational design 
* Hiring and retaining product managers
* Team builder 
* Mentor 

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