Ratheesh Rathiyappan's Linkedin Analytics

A Multi - Consumer channel Sales & Marketing professional with 20 Years in all major formats of Consumer channel (Brand, Distribution company, Electronics Retailer & Independent Retail). Very clear understanding on how the business is planned and executed in all formats. My interest is to keep myself updated about various categories of products along with the consumer behaviour/journey. Insights on Consumer Journey/behaviour helps me to frame the best business plan, Campaigns etc. Got an opportunity to establish a 'Direct to Consumer' with one of the company I worked with. Succeeded in growing new businesses, generate target growth and improve the profitability through out my career. Learning is my passion. Apart from the MBA & PG in Digital Marketing, I invest time in taking short courses which helps me in my personal and professional life.