Raúl Blázquez González's Linkedin Analytics

- With a strategic focus on Demand Generation, I lead the creation of customer-centric value at Bayer. My mission is to coordinate and analyze the demand generation of our value propositions across our entire crop portfolio, empowering both Digital Solutions Specialists and the Distribution network. My experience in managing our CRM and databases through our Loyalty Program ensures a strategic and effective execution driven by a set of KPIs. - In my previous roles, I developed expertise in defining business strategies by integrating genetics, herbicides, insecticides, and digital tools into a complete solution. This included creating a customer-specific Strategic Plan, pricing, market analysis, and communication and branding plans, ensuring the optimal positioning of our hybrid products and crop protection solutions. - My commitment to excellence in execution, combined with my passion for innovation in digital and relational marketing, continues to drive sustainable growth and customer satisfaction in the agro-food industry.