mFilterIt

Associate Vice President Sales

Key Responsibility: Digital Strategy, Project Handling, Client Handling, Business Development, Brand Safety Product Management.

Senior Sales Manager

Sales Manager

Pointific Digital Private Limited

Assistant Manager

Talentica Software

	Media Planning
•	Collecting various media plan from various different resources and focusing on selecting, executing and strategizing the media for digital advertisement, so that it reaches the maximum number of target audience at minimum cost.
•	Creating Media plans for various advertisers based on the KPI sahred.
•	Once the KPI is ready handy, it’s easy to distingwish what are do’s and don’ts for your campaign.
•	KPI will almost help you define what type of inventory would Works better for your campaign.

	Media Buying
•	Worked on Media buying when the plan is proactively shared by the agencies.
•	Chalking out media buying plan based on the KPI shared by the advertisers and negotiate for the price with various publishers.
•	Media buying is now made easy with the Programmatic solutions, whitlist the Publisher inventory what campaign will be needing, and start bidding.
•	Go for direct private deals by negotiating the price of the deal

Specialist Ad Operation

Ad Trafficking 
Working with premium Advertisers/publishers accounts, DSPs, Adnetworks and help them in technical issues and for better ROI through strategic planning and Execution.Managing Premium Mobile RTB Accounts and delivering efficient client side technology solutions focused on Programmatic Mobile Advertising. Managing and developing client relationships through the full life-cycle of the account: pre-sales support, on boarding, ongoing account management and monthly reviews.Troubleshoot requests from Agencies, Ad Networks, and Publishers related to Ad Campaigns, Insertion Orders, Creatives, Exchanges' Deals and Networks trafficked. 
Share tips to optimize the Ad Campaigns, Insertion Orders, Line Items, Exchange Deals and Creatives based on client’s requirement.Worked on multiple platforms like: Admarvel (owned by Opera), Adcolony, Zendesk, Basecamp, TMT, RiskIQ, GeoEdge etc
Campaign Management
Managing campaigns and account success against relevant metrics to ensure client satisfaction through regular performance analysis and optimization. Helping publishers to increase their fill rate, eCPM, revenue and integrating publishers with different ad-networks.Client management, addressing advertisers query, media agencies query. Getting on call with Advertiser to discuss about IO’s, targeting, negotiations. Built consultative relationships with advertisers, Agency, SSP’s and DSPs by effective communication and troubleshooting queries, providing inputs, programmatic offerings & capabilities to meet their needs.
Analyze reports and trends, sugest optimal solution like bid, budgets, pacing targeting to ensure campaign ROI.Analyze reports and trends, and suggest optimal solutions (like Bids, Budgets, Pacing, Targeting) to implement effective strategies to improve campaign performance. 
Handling Pre-Sales activities for some new accounts and implementing their media planning & buying strategy. Coordinating with different Ad Networks worldwide to maximize client reach.

Campaign Analyst

National Payments Corporation of India

To analyse the Debit market and conclude that How to Boost or Enhance the NACH debit.

Student Intern

1.	How to Boost National Automated Clearing House Debit (NACH DR.).
I have done my postgraduate project from National Payment Corporation of India. In this project, I have to make the marketing strategies to boost national automated clearing house debit (NACH Dr.). Visit Banks and Corporate to understand their current problems related to transaction, security issues, customers complain, paper work. 

2.	How to make the India Cash less society.
For this project, I have targeted the small stalls such as tea, sugarcane juice, pan shops to check whether they hold any bank account or not. Because the major hard money flow through the small stalls, shops and street markets. The major issue is that a large part of population in India still does not hold a bank account and does transaction in hard cash. This project was executed to identify the main reasons for not holding a bank account. Also, to analyze the major challenges faced by the banks to encourage these people to open an account and provide clarity on benefits of e-transactions.

Intern

I am a Digital professional with leadership experience in Digital Tech Strategy, Digital Brand Safety, Digital Ad Fraud, E-commerce, Marketing Tech, Advertising Tech, Customer Experience, Customer Relationship Management, Project Management, and Sales & Operations Optimisation.

Have extensive leadership experience in building, running, scaling business operations Digital Marketing, Brand Safety, Marketing Automation consulting and delivery, working with brands, clients, and companies like ESPN Disney, Pidilite, Jubilant Foods, Mayanmar Telecom, Vodafone, and client across India and Southeast Asia.

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