Ads Growth Media

Are you struggling to unlock the full potential of your e-commerce brand? As the digital landscape evolves, the pressure to generate a better ROAS and revenue keeps you on edge. If you find yourself nodding along, you're not alone.

In the fast-paced world of e-commerce, the struggle to optimize marketing strategies for maximum returns is real. Many business owners face the challenge of navigating the complex landscape of paid marketing, often resulting in suboptimal ROAS and revenue. The fear of falling behind in this digital race can be overwhelming.

Enter my realm of expertise. I specialize in tailoring paid marketing strategies that not only boost your business but pave the way for sustainable growth. From optimizing ad spend to targeting the right audience segments, my approach is rooted in delivering tangible results.

1) Improved ROAS: Witness a substantial boost in Return on Ad Spend through finely tuned marketing campaigns.
2)Revenue Growth: Experience a surge in revenue as your brand captures the attention of the right audience.
3)Strategic Solutions: Benefit from personalized strategies that align with your business goals and aspirations.

Perhaps you're skeptical, wondering if this is just another promise. Let me assure you, my methodology is backed by a track record of success, with satisfied clients witnessing tangible result.

Founder - FB & Google Ad Marketing Agency

Concentrix

- Document monthly performance reviews of CSR’s and Team Leaders.
- Drive process improvement activity on the floor using process excellence methodology to reduce handoffs and improve performance.
- Identify areas for improvement, scope projects and involve relevant others
- Review Performance of the KPIs on a near term basis and develop plans for improvement in performance
- Ensure compliance with internal policies and procedures, external regulations and information security standards

Assistant Manager

OneDirect

- Mentored and guided employees to foster proper completion of assigned duties.
- Built strong relationships with brands through positive attitude and attentive response.
- Conducted training and mentored team members to promote productivity, accuracy and commitment to friendly service.
- Excel expert with knowledge of Shrinkage, Attrition, CSAT, DSAT, NPS, AHT, FRT etc calculations.

Team Lead

- Managed Operations process and learned about client and people management. 
- Created analytical reports and presentations. for brands. 
- Handled 15 to 20 people of team.

Assistant Team Lead

- Led corporate-wide initiatives to help guide enterprise and business level goals.
- Developed business cases, presentations and reports for senior management.

Subject Matter Expert

- Answered customer complaints/queries on social media platform promptly to avoid brand negative impact.
- Worked for big brands like Hitachi, Voltas, DishTV, PVR, TATA Westside and many more.

Social Media Associate

Customer Service Executive

NetAmbit Infosource & e-Services Pvt. Ltd.

Sales Specialist

Customer Service Representative

Helping ecommerce brands to generate spine-chilling revenue | FB & Google Ads Strategist | $2.8M in Client Revenue | Founder at Ads Growth Media⚡

Hey! I'm a social media marketing expert and brand strategist. 

Passionate about leveraging social media to drive brand growth. Worked with leading brands like Domino's, Hitachi, Tata Westside, Zudio, Daikin, Kotak Bank, PVR, and Cinepolis. 

I specialize in ORM and crafting effective marketing strategies.

Key Highlights:

- Developed impactful campaigns driving brand awareness and engagement.
- Managed online reputation for major brands, fostering customer trust.
- Collaborated across teams to align marketing with business goals.
- Constantly optimizing strategies for maximum ROI.

Let's connect to elevate your brand's digital presence!

Nike marketing strategy breakdown

(Four Ps—product, price, promotion, and place)

1. Price

Nike products come at premium prices,

However, customers still aren’t bothered by this,

Because Nike knows how to position their products which emphasizes the benefits.

And for consumers, this is essential.

2. Product

You can’t deny that Nike products are high-quality and aesthetically unique compared to other footwear brands.

And Nike takes pride in maintaining this reputation regarding its footwear.

3. Promotion

Nike’s marketing efforts are carefully created to target a particular group of people,

Even with varying demographics and psychographics.

4. Place

The brand also leverages third party resellers and retailers to skyrocket sales.

However, the brand diversifies its selling channels, such as online stores and physical locations.

If you’ll check their marketing campaigns,

You’ll never see them promoting their shoes.

They promote athletes and athletics.

Marketing is not about your product, it’s what people think of your brand.

PS: Let me know what you think about Nike's marketing strategy in the comments.

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Follow me for more marketing content Rawal Singh ↗️

#Nike #Marketing #Advertising #Justdoit

Rawal Singh ↗️

LinkedIn added a dedicated short form video feed


(But right now it's just a test)

Following in the footsteps of TikTok, YouTube Shorts, and Instagram Reels, LinkedIn is apparently adding short videos to the site.

While posting videos on LinkedIn is nothing new, 

this feature focuses on short videos that you can quickly scroll through. 

LinkedIn confirmed the test to TechCrunch last week.

What you need to know (and what it means for you)

- They’re only testing on some accounts 
- The feed is full screen vertical content (like TikTok) 
- LinkedIn will roll it out to all profiles if popular

My thoughts (summarised):

- We’re conditioned to consume video content now 
- We’ve seen strong video performance even without this
- It will be successful. Video will be a non-negotiable on here.

Excited to see how this plays out! 

What are your thoughts?

5 AI tools to make your corporate life easy

(and no I'm not talking about chatgpt)

1. Copy.ai

With this tool you can write various types of content, including blog headlines, emails, social media content, web copy, and more.

2. Slidesgo.com

Now you don't have to work hours and hours to create beautiful presentations for your manager or client. This AI tool can create presentations within 5 minutes.  

3. Formulabot.com

We all hate working on Excel sheets because we don't know how formulas work. Now you don't have to remember all excel formulas because this tool will generate formulas according to your needs. 

4. Scribbl.co

Most of us spend 3-4 hours daily in meetings with managers or clients,
This AI tool will write all the notes for you so you can send meeting minutes as fast as possible.  

5. Midjourney.com

Graphic designers might k*ll me for saying this but this tool is better than 50% of graphic designers in the Indian market. 

I really think that AI is here to help us and not to replace us.

We all should be using AI to make our office or business life easy because these days most of the tasks can be done by AI. 

PS: Let me know what AI tools you're using to make your work easy?

#marketing #ai #aitools #digitalmarketing #tools #corporate #office 

Do you also feel like you’re failing in life?

(I feel this every time and let me tell you how I overcome this)

I joined a marketing company 10 years ago,

I was hired as a social media executive and worked with some big brands.

But I always felt I was not doing good enough compared to others.

I used to think that others were smarter than me,

and I cannot compete with them.

People had an MBA degree from big institutes and I had only a graduation degree.

Again I felt like a LOSER.

But I used to tell myself that If I work hard and focus on big things,

then I can achieve good things in my life.

After working 2 years with focus I got promoted to SME,

Then Assistant Team Lead and then finally Team Leader.

I got best SME and best Team Leader awards.

As soon as I got this attitude that I can do anything in life,

I started a small side hustle, learned Web designing, Video editing & Content writing,

And worked with USA, UK & Canada clients. (Started earning in $dollars)

Now I know I can achieve anything in life if I work dedicatedly. 

I’m sharing this story today because I want to tell you that you can achieve great things in life if you just focus on yourself and don’t give up.

I hope this post can inspire just one person today. 

"You can't connect the dots looking forward; you can only connect them looking backwards" -Steve Jobs

Marketing psychology of price ending with 99

(Why Literally Every Price Ends in 99)

iPhone15: 74,999
Nike Shoes: 7,999
Zara Shirt: 1,699
H&M T-shirt: 999

Basically brands are trying to fool your mind.

Yes, you heard it right. They are fooling you. 

Let me explain how:

Whenever we go shopping and check product prices,

we always read it from left to right. 

and this pricing strategy is called “the left digit effect”

When we see a price tag of 199 vs 200,

Our brain sees the first digit and immediately we think that 199 is a better option than 200.

Also as per the 2014 business research,

people think that a product price ending with 99 is a premium product. 

Now you know why the price ends at 99 for almost every product. 

PS: Big luxury brands like Rolex, Louis Vuitton & Gucci don’t follow this marketing strategy and I’ll explain in my next post why.

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I daily share marketing insights on LinkedIn so do follow me Rawal Singh ↗️

5 free marketing courses with certification

(Every beginner must get these certificates to land their first job)

If you’re a fresher and want to land your first job in marketing,

then you should complete these certifications asap.

Marketing is a very competitive field and if you want to stand out,

then these certifications will help you to boost your career.

1. Social Media Marketing by Hubspot 

https://lnkd.in/gnsqJy_7

2. Introduction to Search Engine Optimization (SEO) 

https://lnkd.in/gDJ7723C

3. Google Ads

https://lnkd.in/grpF3HSW

4. Meta Certified Media Planning 

https://lnkd.in/g2er5NR2

5. Email Marketing

https://lnkd.in/guxDSxqH

PS: You can take all courses or take one course and become the best at one thing. Like - Google ads expert OR Email marketing expert. 

Taplio

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