nowscene

Your perception is your creation.

Remember you're a brilliant artist a gifted writer or a tech wizard.

You've spent countless hours honing your craft perfecting your skills. 

But despite your talent your work remains unseen your potential untapped.

Why? Because you've been hiding in the shadows afraid to step into the spotlight.

You've let societal expectations and self-doubt dictate your path.

It's time to break free from those chains.

You are the brand. 
Your image 
your concept
your unique voice 
is what sets you apart.

Don't let anyone dim your shine.

Take the leap. 
Promote your work your services. 

If you don't who will?

Remember you've failed in the past because you let your own perception of yourself hold you back. 

It's time to rewrite that story.

Believe your abilities.

#linkedin #personalbranding #socialnetworking #storytelling

Founder

Al-Iktissad Wal-Aamal Group

You know, this group was actually the brainchild of a really kind and supportive guy who built his business from the ground up. It was the perfect starting point for me, even though it got pretty stressful at times. I learned so much there!

I started off by scanning documents, then moved on to sorting photos. Eventually, I ended up in the design department. It was kind of crazy to realize that I was actually creating content without even knowing it! I was doing graphic design, designing magazines, and even working on some economic conferences.

Even though I've moved on, I'll always cherish my time there.

 It was like being part of a big family. Writing this down really brings back all those memories."

graphic designer

Doculand Print & Copy Center

Bliss Street was the real deal! It was a melting pot of students, artists, and engineers, right in the heart of Beirut. My job there was a real challenge, but it was also a huge learning experience. I got to dive deep into the world of printing and customer service.

Working night shifts really pushed me to work efficiently and collaborate with my team. It was a fast-paced environment, but I loved every minute of it. I learned a ton about graphic design, typography, and client relations. 

It was definitely a formative experience that shaped my skills.

computer services

I'm telling a story

I believe every founder carries two stories:

1. The one they live.


2. The one the market remembers.



Most get stuck in the gap between the two.
That’s where I come in.

I help emotionally-aware founders turn their messy, lived moments into framework-ready stories that build trust, authority, and clients.

My background isn’t linear. From creative industries in Beirut to building ventures across branding, storytelling, and strategy I’ve always been obsessed with one thing: clarity. The kind of clarity that makes people stop scrolling, listen, and remember.

What I do:

Ghostwrite founders into unforgettable voices on LinkedIn

Design frameworks, systems, and content that attract clients without chasing algorithms

Build aligned personal brands where depth, strategy, and trust meet


My approach: calm confidence, emotional depth, and a balance between masculine and feminine energy. I don’t sell “hacks.” I sell clarity, perspective, and narrative power.

If you’re a founder who:

Wants to stand out without shouting

Wants to book clients without posting every day

Wants your story to be as sharp as your product


→ Let’s connect.
Your brand isn’t a logo or a tagline. It’s the story people whisper when you’re not in the room.

May 2024.
Flat broke. Spirit drained.

I was applying to every job I could find one of them was bartending.
Not because I wanted to… but because I needed to pay the damn bills.

I hadn’t worked in a long time.
And stepping back into the grind felt like swallowing my pride with a shot of reality.
Desperation made me choose what looked safe.
Just survive, I told myself.

But here’s what I didn’t see then:
It wasn’t just about finding work.
It was about finding where I belong.

And I kept ending up in places that didn’t fit.
Not because I wasn’t good enough.
But because they weren’t aligned with who I was becoming.

You can fake a smile…
But you can’t fake energy.
You can follow the rules…
But if the culture is off, your soul knows.

One bar micromanaged every move and had the owner’s girlfriend “managing” too.
Another had great cocktails, a beautiful garden… but zero real connection.

I kept showing up. I kept being me.
And still I got asked to leave without warning.
No clarity. No reason.
Just “we’re done.”

Then it hit me:
If they don’t stick around when you’re being real…
They were never your people to begin with.

It wasn’t me.
It was the mismatch.
The energy. The culture. The vibe.

Founders, take note: the right team, the right clients, the right investors they respond to authenticity.
They stay when you show up fully.
They leave when you’re bending to fit someone else’s mold.

Not every “no” is rejection.
Sometimes it’s redirection.
And sometimes it’s a test of clarity:
Are you aligned with the people and energy that actually matter?

So next time you build, pitch, or hire:
Be you. Fully.
Let the right rooms open because of your presence, not your pretending.


P.S.
I work with SaaS founders who feel like outliers the misfits, the builders, the rebels with soft hearts.
Together we turn your storms into stories that:

Build culture inside your team

Attract the right clients and investors

Position you as a leader worth following


Because the right story isn’t just words.
It’s your unfair advantage.

Rayan Gherz Eddine

Transforming SaaS founders’ ideas into personal brands that win trust & scale influence.

Not “networking material.”
Not “lucky material.”

Value material.

Most founders wait for referrals.
They hope someone “important” notices them.
They spend hours crafting pitches nobody sees.

Here’s the truth:

❌ The market doesn’t reward silence.
✅ It rewards founders who own their story and build influence online.

Your personal brand is your fastest leverage.
It’s your signal to the world that you’re serious, capable, and worth attention.
It’s not just posts it’s a system: attention → trust → connections → deals.

And here’s the bridge most founders miss:

you don’t have to do it alone.
I turn founders’ stories into inbound opportunities, so they network smarter, position themselves as the prize, and attract the right connections.

Stop waiting for the right person.
Start being the person worth finding.

Comment “Bridge” if you want me to show you how I convert stories into leads.

(Make sure we’re connected first.)

SaaS founders, did you know 80% of startups fail before raising $1M and most never get noticed by the right investors?

Ahmed, a founder in Beirut, had a product with strong product-market fit, but his LinkedIn posts barely got traction. Likes trickled in. DMs were almost zero. ARR growth felt stuck.

He tried posting more. He tried posting louder. Nothing worked. It was like refreshing your inbox 100 times a day and hoping a lead magically appears.

We helped him clarify his dream customer and create content that actually mattered not more posts, not louder posts, just targeted updates for the right audience.

The result? Most founders post for everyone, hoping something sticks. Ahmed posted for the 1% who actually mattered. Suddenly, DMs flooded in, leads warmed up, and investors noticed.

In 3 months:

Qualified leads 5x higher

First inbound enterprise clients signed on

ARR started climbing

Onboarding became smoother with pre-warmed leads


Visibility isn’t random. Growth happens when you speak directly to the right audience, consistently and strategically.

SaaS founders want your LinkedIn to actually generate leads? DM me, and I’ll show you exactly how Ahmed got noticed by the right people

10 Low-Code Platforms Every SaaS Founder Should Know

Building a SaaS from scratch doesn’t have to mean hiring a full dev team or managing endless code.

Low-code platforms let you prototype, build, and scale faster without writing everything from scratch. Here are my top picks:

1. Bubble → Build fully functional web apps visually.


2. Webflow → Responsive websites and landing pages made simple.


3. Adalo → Drag-and-drop native mobile apps.


4. Airtable → Hybrid spreadsheet + database for apps & workflows.


5. Zapier → Automate tasks across apps effortlessly.


6. Glide → Turn Google Sheets into mobile apps instantly.


7. Retool → Internal dashboards and admin panels in minutes.


8. OutSystems → Enterprise-grade low-code platform.


9. Thunkable → Cross-platform mobile app builder.


10. Softr → Web apps and client portals on top of Airtable.


Combine these platforms with serverless and cloud-native infrastructure, and you can launch fast, scale smart, and focus on growth instead of code.

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