Raymond Sam Growth Marketing & Demand Gen

I find, build and scale marketing channels that grow your B2B startup.

In the last 4 years, my clients have experienced: 2 exits and 7 fundraising rounds.

Focusing on:
- SEM/PPC
- Paid Social
- Conversion Optimization and Landing Pages
- SEO
- Marketing Automation and Analytics

Get in touch: https://www.raymondsam.com/growth-marketing/

Growth Marketing Consultant 

30characters

30Characters is trained on live Google Ads from the top advertisers in the world. Our AI generates copy accurately with proven hooks, frameworks that will drive not just clicks, but conversion in search.

30chars.com

Co-Founder

TheGamingSetup

thegamingsetup.com is a blog I set up to experiment with SEO ideas and practice photography while also writing about one of my hobbies, video games.

Turns out a video game blog can be monetized quite well. TGS has received over 3 million unique visitors with over 150,000 uniques per month and 250+ reviews to date (and counting!).

Owner & Editor of TheGamingSetup

BanterBot

The slackbot that builds stronger teams. Banter promotes team building in Slack with thought provoking and fun conversation starters.

www.banter.so

Founder

BOXX Insurance Inc.

Collage HR

Growth Marketing Consultant

Clarity Recruitment

NOVO - Digital & Physical Product Development

Exactuals

Ten Thousand Coffees

Making Banter 🗣️ Fun team building games in Slack | Growth Marketing Consultant

I'm a B2B growth marketer and I get very invested in helping clients get the results they’re looking for.

I mostly work with B2B SaaS companies, helping them grow faster.

I'm most effective helping with Google & Linkedin Ads, SEO, A/B Split Testing & Analytics/MarketingOps.

I get shit done, I've often been on marketing teams of 1 and will take a strategy through execution all the way to reporting. 

In fact, I've launched several side businesses so I could practice Ads, SEO, Product Marketing, and make some profit of course.

You can see everything I'm up to here: https://raymondsam.com/

I've made a million dollars in the 4 years since I wrote this Notion note. Some thoughts the whole thing so far. 
 
It’s been rewarding as hell feeling like the bet on myself has paid off.  
 
This is a heightened way to work, the wins and losses feel bigger. 
 
I always thought if I hit my numbers, I’d be happy. I did the most I could those first two years and said yes to everything. 
 
The reality is I’m not exactly content. I struggle with bouts of anxiety. 
 
I’m grateful to have diversified income. I’ve learned a lot of hard and soft skills. 
 
The complexity of running multiple businesses has caused burn out in the past. Starting a new type of business felt like starting all over again. 
 
It hasn’t been mentally easier as I’ve went.  This stuff is just hard. 
 
The more I’ve grown, the more I feel afraid of what I could lose. I need my mental game to grow. 
 
I experienced my first set back last year. My affiliate blog completely tanked and it hasn’t recovered.  
 
This will knock out 20% of my revenue for this year.  Not the end of the world like I dreaded. It's important not to rely on a single platform for traffic. 
 
Banter growth has been flat, the freemium play has lead to a lot more accounts, but not more subscriptions, so we’re still working our way through that. More on this later. 
 
There’s a lot to be grateful for though!  
 
Consulting has been solid over the last 4 years.  I counted some stats: 
 
23 amazing clients over the last 4 years. Average engagement length: 9 months. Longest engagement: 3 years!  
 
I’ve been fortunate to get inbounds and referrals to keep a steady state of client workload. I must be doing something right. 
 
I’ll continue to take shots on goal and increase my surface area for luck.  I’ve become way faster at launching. 
 
I just need to tweak my business equation a little bit. 
 
Here’s what I think will help my mental game. 
 
Connect with more like minded people, it gives me energy. I’m going to attend more founder and tech events. 
 
Share more and be myself on the internet. Only good things have happened when I’ve done that. 
 
I need to be more present and catch myself when I go into retro mode or get anxious. I’ve started reading The Power of Now, pretty good so far! 
 
I need to be more intentional and design my entrepreneurial life. Be more selective and focus. 
 
If this post vibes with you, reach out! I’d be happy to chat.

Raymond Sam

Oh man I'm nervous! 

30characters is actively being beta tested now, and I made a frickin' video demo for the first time. 

We've been working to make sure 30characters understands and generates search ads that advertising pros might actually want to use. I think we're getting there! 

Check out the video to see how it works.

Note to self: I should update my old profile pic to reflect my baldness, can you catfish on linkedin?

One of the first pieces of feedback for 30characters was "doesn't Google already do this"? My response was "have you seen Google's recommendations!?"

So here's a comparison between Google Gemini's ad headline output and 30characters. 

This is using the exact same shopify dropshipping page as the input. I made zero tweaks or edits.

Which one do you like more for Google Ads?

Throw me a landing page in the comments and I'll generate a comparison for you.

I find these money wasting settings turned on too often when I first audit Google Ads accounts. 

Here’s a quick video on some settings you can change in a few clicks that can save your ad budget.

1. Turn off auto recommendations
2. Turn off search network and display network
3. Presence location setting

There are a lot of these types of Google Ads money traps hidden in the settings. If these are interesting, let me know and I'll do more of em!


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