Ray Rike

Benchmarkit

Benchmarkit is the evolution of the original RevOps Squared vision to use metrics and benchmarks to align B2B SaaS executives across the entire customer journey including customer acquisition, retention and expansion,  leading to better metrics-informed and benchmark-validated decisions.

Benchmarkit's vision is to enable every B2B SaaS company to increase revenue growth efficiency and enterprise value by having free access to the most timely and contextual benchmarks available in the industry, in combination with the content, media, events and best practices shared by top industry leaders on how they have used metrics and benchmarks to inform their journey to success.

Founder and CEO (Chief Evangelism Officer)

SaaS Metrics Standards Board

SaaS industry alliance to define, publish and evolve the standards to calculate and utilize SaaS metrics for decision making for SaaS operators and investors.

Founding Member

SaaS Talk

SaaS Talk™ with the Metrics Brothers features Dave "CAC" Kellogg and Ray "Growth" Rike where they discuss the details of B2B SaaS Metrics in context of the business process they inform and measure for increased performance.

Co-Host and Creator

Metrics that Measure Up Podcast

The Metrics that Measure Up podcast is a member of the Benchmarkit Podcast Network. Guests include SaaS and Cloud leaders that have and continue to shape the industry.  A common theme across every episode is how the guests use metrics and benchmarks to make metrics-informed, benchmark-validated decisions at every stage of a company's lifecycle.

Guests include founders, CEO's, Venture Capitalists and industry thought leaders from brand name companies including: LinkedIn, DocuSign, Marketo, Gainsight, Gong, Clari, Bessemer Venture Partners, Emergence Capital and OpenView Partners to highlight a few.

Host and Creator

Data and Diagnosis-Driven Selling

Co-author and primary data and metrics content contributor to this book.

Co-author, Data and Diagnosis-Driven Selling

Stage 2 Capital

The first go-to-market venture capital firm, Stage 2 Capital combines capital and GTM execution expertise, leveraging its elite LP base of 250+ senior executives from unicorns and Fortune 500 firms to help portfolio companies scale revenue and accelerate growth.

Limited Partner - Stage 2 Capital Catalyst II

MomentFeed

Responsible for leading the revenue generation organizations for a leading Customer Experience Platform focused on serving the Digital Marketing needs of brands including Starbucks, Wendy's, Avis, Hertz, Planet Fitness, and hundreds of other multi-location companies.

Primary contributions included implementing a more predictable customer acquisition process, enhanced forecasting model, instrumenting and capturing predictive KPI's including Lead Conversion Rates, Close Rates, Pipeline Coverage Ratio, Opportunity drop-off rates, Sales Cycle by target market segment, pipeline $ by organization/individual, and Closed-Won influenced ARR by Go-To-Market organization.

Results included doubling close rate (17% to 34%), 35% increased ACV in the Commercial Market segment, increased # applications purchased per account by over 40%, and a 50%+ win rate against #1 competitor.  New ARR in the first three quarters immediately after joining increased by over 100% per quarter (on average).

Senior Vice President 

Simplilearn

Responsible for leading the Enterprise business unit in the America's for Simplilearn, and the acquired MarketMotive “Digital Marketing” business.  Simplilearn is the leading on-line training (eLearning) company for emerging technologies and processes including Big Data, Digital Marketing, Cloud Computing, Mobile Development, Web Analytics, Cyber Security and Project Management.  Simplilearn focuses on ensuring participants achieve high value outcomes via structured curriculum, and an applied, blended learning environment with a focus on gaining certification from market validated third party certification bodies such as PMI, Scrum Alliance, OMCP, ITIL, CompTIA, and IASSC to highlight just a few.

President, Americas

HireMojo Inc.

Responsible for leading all aspects of HireMojo, the industry's first Hiring Automation Solution.  HireMojo makes hiring easier through a patented, data-driven Hiring Automation Platform. HireMojo makes candidate generation, candidate qualification, and candidate management intelligent by harnessing the power of Big Data, Crowd Sourcing, and SMART job marketing in an easy-to-use, integrated platform. HireMojo empowers companies to make most hires in a few weeks for a fraction of the cost of traditional recruitment models, tools and techniques.

President & CEO

Accolo

Responsible for all market facing functions of the leading Cloud Recruiting Technology and Services company including  Sales, Marketing, Professional Services, Job Performance and Sourcing Center

Chief Operating Officer

Benchmarkit.ai is based upon the culmination of my experiences in senior leadership positions across a wide range of companies from Fortune 500 to hyper-growth VC backed early-stage software and SaaS companies, including five successful exits.

As a member of multiple B2B SaaS executive leadership teams at companies ranging in revenue from $1M to $100B+, I discovered my passion for defining, instrumenting, measuring and using metrics and benchmarks to enable better metrics-informed, benchmark-validated decisions. The benefits included better aligned leadership teams, enhanced revenue growth efficiency and increased enterprise value.

Experiences and Expertise:
- Recurring Revenue Businesses
- B2B SaaS Applications
- Go-To-Market Strategy
- Go-to-Market Leadership
- Metrics-Informed Decision Making
- Team leadership from 20 - 500+ employees 
- 1st - 4th level leadership

Give to Get - a secret in life and in benchmarking

I recently had a life long friend face some financial challenges - it was a no brainer to "give" help as what I would "get" is the personal fulfillment of knowing that I could help a friend 

Benchmarking is very similar - how is that you ask?

High value benchmarks require larger population size to ensure statistical significance

Large population size is well served by a "give to get" model where the contributors to the benchmarking research know that by "giving" their metrics they will be "getting" a more statistically relevant  benchmarking result...

🤷‍♀️🤷‍♂️ We are entering the final phase of our 2024 SaaS Performance Metrics Benchmarking Research - including our survey which is available for any SaaS company to participate in the ultimate GIVE TO GET that helps the ENTIRE SaaS Industry have better, more relevant and contextualized benchmarks

🙏🤲 If you believe in the "give to get" approach to benchmarking - your participation is encouraged and greatly appreciated 👇

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