Ross Cavanaugh's Linkedin Analytics

I care about people. I love to collaborate with them, learn from them, and - when I can - help them. I'm an advocate for human beings as users of software & systems. I enjoy effective and authentic communication - from campaigns to individual conversations. Successful software systems deliver an experience that improves efficiency and productivity while also fostering satisfaction and advocacy. They also facilitate better business decisions by leveraging relevant data in ways that matter. I believe digital assets should reflect your corporate culture - and need to deliver that via integrated, efficient, interactive strategies. Content is not the panacea - rather, authenticity and relevance are the keys to reach and engagement. My golden rule: digital solutions are always less important than the human beings who use them.