Superloyal

Co-Founder and Chief Marketing Officer

Revenue

Nordic market.

Responsible for leading new client acquisition through strategic cold reach out partnership, and a developed global five-year brand strategy and revenue roadmap that included creative assets, social media and sponsorships.
Coached go-to-market and product market fit strategies to the investment Revenue portfolio companies.

Head of Marketing and Partnerships

Sting

Global market.

Startups Coach in Customer Centralisation, GTM, Influencer Marketing & SoMe Content (D2C / B2B2C)

Coached so far over 70 founders of startups on the Sting Accelerator and Incubator program on product market fit, customer centralization and influencer marketing for B2C consumer product or service companies.

External Expert Coach

Drivhuset

Global market.

Created and presented methodology on product market fit for B2C consumer product companies, social media, and influencer marketing.

Lecturer - PMF, Customer Centralisation & Influencer Marketing

Paradiset

Swedish market.

Lead a diverse and cross-functional team through a full retail to digital transformation, touching all aspects of the customer experience and across all the online channels, to create brand presence, customer engagement with the brand and sales.
Responsible for hiring the marketing team and training them with my social media and influencer methodology.

Chief Marketing Officer (Interim)

Daniel Wellington

Lead the Portuguese market.

Created, developed and executed new strategies of digital marketing and go-to-market strategies
Created, developed and managed B2B2C partnership
Created, planed and executed offline and online activations
Created, planed and executed online strategies to generate sales with high ROI for the market
Achieved company's KPIs as a team
Achieved market's KPIs YOY

Marketing Commerce - Portuguese Market

Iberian market (Spain and Portugal).

Created, developed and managed B2B2C partnership
Negotiated contracts B2B
Planed and executed online activations
Planed and executed online strategies to generate sales with high ROI for the market
Achieved company's KPIs as a team
Achieved all KPIs YOY

Marketing Commerce - Iberian Market

HON (Her Online Network)

Global Market.

Worked with the Founders creating their five years Marketing Plan, social media strategies and strategic partnership and expansion strategies to create a profitable business.

Advisor - Marketing & Growth

Qofind AB / Parvel®

Swedish market.

Worked with the Founders creating their Marketing Plan, social media strategies and strategic partnership and influencer marketing strategies to create a profitable business.

Advisor - Digital Marketing

Elly Pistol

Lead the Nordic, German and USA markets.

Developed and managed content of EP social media channels to increase brand awareness
Developed and managed of strategic partnerships with the top international digital influencers to promote EP brand and products 
Developed and managed EP database of contacts with digital influencers and retailers
Developed and managed strategic partnerships with strategic retailers to increase sales and brand credibility.

Digital Marketing Manager - consultant

eOffice

UK market.

Developed and managed eOffice and AngelsCube Accelerator, creating new relationships with startup founders and CEOs
Managed the communication of services provided to potential eOffice customers 
Developed strategic event to promote eOffice brand and stablish new strategic relationships amonst London startup community
Developed and managed content for all social media channels.

Business Development - consultant

I thrive in international environments and have lived in 7 countries, gaining valuable insights into diverse cultures and markets. I hold a Bachelors of Science (Honours) Degree in International Fashion Marketing from Manchester Metropolitan University, a Master's Degree in Marketing Intelligence from Nova University, and completed The Digital Marketing Course at Hyper Island. My experience includes working with renowned brands such as Adidas, Sting, Paradiset, Daniel Wellington, Superloyal, as well as investing in and advising startups. Throughout my 15-year career, I have honed my skills in maximising customer impact and sales through product-market fit, customer-centric approaches, growth strategies, retention, strategic partnerships, and influencer marketing. I am a strategic, data-driven, goal-oriented professional with a structured approach.

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