Amplify & Elevate Innovation 

- Partner with K-12 districts and post-secondary institutions - including large public systems and universities such as the University at Albany - to design ethical AI policies and deliver workforce-upskilling plans and AI literacy training.
- Co-developed and delivered executive training with AIEDU and Urban Assembly, most recently a leadership symposium hosted at Microsoft Times Square in New York. 
- Guide organisations through policy audits, change-management roadmaps, and hands-on tool testing that align AI use with equity, privacy, and future-of-work goals.

Chief Innovation Officer

Rebecca Bultsma

- Advise executives, school districts, and nonprofit boards on ethical AI adoption, data governance, and workforce upskilling across Canada and the United States.
- Design and audit AI policies and governance frameworks in partnership with K-12 systems, post-secondary institutions, and professional associations (e.g., AIEDU, Urban Assembly, Microsoft EDU collaborations).
- Developed and led hundreds of keynotes, workshops, and leadership roundtables for 20,000 + participants, raising post-session AI-confidence scores by 25 % on average.

Independent AI Ethics & Future-of-Work Consultant

Westwind School Division

- Directed communications strategy, media relations, and stakeholder engagement across a K-12 district.
- Built crisis-communication protocols that supported superintendents and principals during critical incidents.
- Produced digital content, social media campaigns, and internal newsletters to keep staff and community informed and aligned.
- Advised executive leadership on transparency, FOIP compliance, community outreach, and reputation management.
- Managed cross-functional projects with IT, HR, and instructional teams to align messaging with the division’s strategic plan.
- Delivered media-training and spokesperson coaching for administrators and board members.

Director of Communications

GoodLife Fitness

Internal Communication, Engagement & Recruitment

I believe AI should help people, and my mission is to support leaders who feel a bit overwhelmed by AI find their footing and confidence. My entire approach is about keeping things practical, clear, and human, so organizations can innovate ethically, with real heart and intention. I’m deeply grateful every day to do work that connects me with amazing people who genuinely care about the future.

For nearly twenty years, I’ve translated professional and legal jargon into clear, people-first action plans. Today, I blend a strategic-communications career with graduate research in Data & AI Ethics (University of Edinburgh), with experience contributing to Canada’s Digital Governance Standards Institute to help executives, superintendents, and nonprofit boards adopt AI responsibly and future-proof their workforce. I design ethical-AI roadmaps, facilitate hands-on workshops, and deliver keynotes that inspire and empower.

Impact highlights:

- Led a large-scale collaborative AI-policy project drafting governance principles, staff guidelines, and a phased rollout now shaping classroom practice.
- 50+ keynotes, trainings, and workshops delivered to 20,000+ executives, superintendents, and nonprofit boards across North America, boosting post-session “AI-confidence” ratings by 25%.
- Co-host of AmpED to 11 - a weekly podcast translating emerging tech for listeners who want to future-proof education and work.
- 16 years leading strategic comms, crisis response, and change management.

How I Help:

- Keynotes that inspire and spark change. Plain-language, research-backed talks on AI basics, AI ethics, future-of-work skills, and governance frameworks.
- Hands-on workshops. Interactive sessions where leaders learn to maximize AI tools, map risks, draft guardrails, and sketch workforce upskilling plans.
- Executive roundtables. Confidential strategy labs turning AI anxiety into clear next steps.

I believe innovation and integrity can (and must) share the same table. If you need a practical roadmap - or just a reality check - DM me, and we will set up a discovery call!

AI ethics • AI Governance • Generative AI literacy • Future-of-work strategy • Workforce upskilling • AI policy development • Data governance • Leadership training • Change management • Crisis communication

POV + the best plot twist: You're lucky enough to spend the day with one of the smartest minds in AI education…

…at a marketing AI conference. (Look, I don't make the rules, I just get to enjoy the perks)

Loved hanging out with Pat Yongpradit before and after his keynote at #MAICON here in Cleveland.  So much.

I'm also obsessed with this message: AI literacy is K-Gray education now. Your kid's learning prompts. Your CEO's learning prompts. Maybe even your grandma? We're all in this new, weird AI-life classroom together.  

(Also reminder: most "AI experts" have like 18 months more experience than you. That's it. We're all figuring this out at the same time!)

PS: Shoutout to the super connector himself, THE Brett Roer, for making yet another magical connection and bringing Pat and me together! 👏

AI Ethics Researcher | Responsible AI Adoption Strategist | MSc Data & AI Ethics (Edinburgh) | Presenter & Keynote Speaker (200+) | Living in the Generative AI dissonance: power user + critic, trying not to lose the plot

Chief Academic Officer at Code.org | Lead of TeachAI | Systems Changer | Sneakerhead

Rebecca Bultsma and I are more acquainted with K--12 education spaces but found ourselves at a marketing education summit today. Here we talk about how kids, adults, and workers are learning about AI at the same time. That means that K-12 AI education is more like K-Gray AI education.

#MAICON

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