Aura Institute

Program Coordinator

Reiki with Rebecca

▪ Lead 100+ clients inside coaching containers, women’s circles, yoga classes, trainings, events, and retreats.
▪ Drove partner collaborations and event creation and production for 20+ virtual and in-person experiences.
▪ Responsible for all areas of the company: marketing, sales, finance, operations, business development, tech, etc.

Founder

Locally Well

Community Manager

Balanced by Katie

▪ Aided in communications strategy, social media management, email marketing, content creation, and more.
▪ Provided individual care for patients as a Reiki practitioner, focusing on healing the energetic body.
▪ Guided a virtual 60-min yoga class for corporate employees 2x/month and taught/organized monthly yoga events.

Reiki Master Teacher | Yoga Instructor | Marketing Specialist | Business Admin

Black Sheep Yoga

▪  Guided a weekly Slow Flow with Reiki yoga class & All Level Flow yoga class for ~20 students in-studio.
▪ Created a monthly newsletter to keep students and clients up to date on classes, news, events, etc.

Yoga Instructor | Marketing Specialist

Mesmerize

▪ Drove communication to deliver strategic messaging through social media and email marketing.
▪ Managed two members of the marketing team while delivering on the sales goal of ~$10M in ‘21.

Director of Sales and Marketing

▪ Provided strategic media recommendations across DOOH & OOH campaigns for the C-Suite team internally.
▪ Worked cross-functionally to improve team sales processes and results in maximizing sales goals.

Media Sales Director

▪ Supported four Account Executives with creation of sales proposals for OOH client and agency campaigns.

Media Sales Manager

T&R Consulting

▪ Responsible for all sales, marketing, and business development of company, resulting in four client partnerships: hot yoga studio, salon spa, hypnotherapist, retailer. 
▪ Managed weekly social media calendar and biweekly client calls to ensure content aligned with vision.
▪ Created content tailored towards specific client objectives, handled audience engagement, and matched keyword hashtags and optimal posting times.

Co-Founder

JCDecaux

▪ Maintained and grew major national accounts while consistently prospecting new client relationships. 
▪ Delivered strategic media recommendations to client base for advertising networks based on audience or customer target/demographics, campaign goals and key performance indicators (KPI’s).
▪ Applied Neustar and StreetLight data for client engagement, recommendations and to upsell renewals. 
▪ Continued development of leadership and management skills as point of contact between all internal departments, sales coordinator, sales planner and the client, buying and/or planning agency. 
▪ Responsible for selling $12.13 million in 2018 revenue – roughly a 5.5x increase from previous year.

National Account Executive

▪ Targeted and developed new local and regional accounts for advertising networks based in the Northeast region. Account management and growth of existing client relationships. 
▪ Developed and proposed media recommendations to clients and agencies to add value to campaigns and ensure strategic customer success.
▪ Maintained reporting system for multiple pre- and post-sale campaign deadlines to ensure understanding, goal setting and time management. 
▪ Responsible for selling $2.18 million in 2017 media revenue – roughly 2.3x increase from previous year, surpassed overall markets goal by 115%. 
▪ Responsible for selling $920,000 in 2016 media revenue – surpassed target market goal by 126%.

Account Executive

▪ Sales support for 2 Account Executives and assisted with the overflow of other AEs and the Executive VP of Sales.
▪ Collaboratively worked with all internal departments facilitating sales process through to completion.
▪ Handled timely issues appropriately relating to ad programs for all mall/street furniture products.
▪ Became fluent in the Monitor and Indigo computer systems to book campaigns, request availabilities, create posting instructions, distribute key information to sales admin, reporting, etc.
▪ Daily communication with clients, ad agency personnel and vendors regarding all details of sales process to ensure customer success (RFP’s, generating location lists/maps, securing contracts, troubleshooting, directives/instructions for ad campaigns and creative).

National Sales Coordinator

PlanetConnect

▪ Worked closely with the Co-founders and Marketing Director to create and manage all marketing emails and newsletters.
▪ Gained a silver sponsor as a direct result of a newly designed email marketing campaign.
▪ Wrote articles and press releases for a company client, the BioPharma Research Council.

Marketing Associate

University of South Carolina Student Government

▪ Carried out project management and marketing strategy implementation as part of the student body presidential executive staff.
▪ Managed over 35 marketing projects to increase student involvement in Student Government and the university.
▪ Directed the communications team, which consisted of five team members.

Press Secretary/Communications Director

My mission is to support and uplift others so they can expand and operate at their highest potential. As a Certified Life Coach, Reiki Master Teacher, and 200hr Yoga Teacher, I currently do this by guiding others to discover their power and confidently take aligned action through coaching, energy healing, and mindfulness practices. 

With my previous 7-year career in media and advertising, I have extensive knowledge in sales, marketing, and management and utilize this skillset to best serve clients through coaching programs, Reiki trainings, and wellness events/retreats.

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