Adaptive Immersion Technologies

• Played a strategic role in improving the overall website redesign, improving performance across organic channels, and providing optimum solutions to improve the site's organic performance
• Headed up a complete and total brand redesign with a chosen graphic designer
• Responsible for implementing email marketing as a whole, using MailChimp. Creating and developing an email marketing automation procedural
• Identified new trends in digital marketing that could help our organization with brand awareness and performed Research, Analysis, and Reporting, and provided solutions to scale up the client's performance
• Served as the key social media content creator and analyst
• Developing, writing, and monitoring email campaigns
• Tools Worked on: HubSpot, Google Analytics, LinkedIn Analytics, GainApp, ZoomInfo, Meta Business Suite, MailChimp, etc.

Digital Marketing Specialist

Check Off Your List

• Utilized consumer and industry insights to optimize life-cycle marketing journey and brand experience to drive customer growth
• Develop social media campaigns
• Lead social media strategy on Facebook, Instagram, Twitter, and YouTube to support our supported brands/creators, increasing reach and engagement by over 350%
• Created performance-driven Digital Proposals, found opportunities across content marketing for inbound marketing, built publisher networks, and established relationships with clients and creators
• Researching and analyzing current and upcoming market trends

Social Media Marketing Specialist & Brand Manager

William Anthony Marketing

• Curating and distributing all marketing materials/collateral, increasing brand awareness
Helping to drive $500,000 in sales in our first year in business on a B2B scale (Increasing market share)
• Implementation of the marketing campaigns right from ideation to final analysis and refinement
• Managed corporate partnerships 
• Overseeing branding, advertising, and promotional campaigns
• Led relationships with agencies, designers, web developers, media outlets, and publications
• Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage

Marketing Manager

LEARFIELD

• Assist with creating and implementing marketing strategy for Ohio State Athletics
• Collecting customer feedback and conducting market research and A/B testing
• Game day operations (set-up and tear down of the Fan Zone, interact with fans, stadium tasks, etc.)

Assistant Property Manager at The Ohio State University (formerly IMG College)

Ohio Dominican University

• Founding The Panther Cub Club and mentor program (developing the membership program, creating all club merchandise and materials, etc.)
• Planning Panther Cub Club events
• Coordinating mentor camps for middle and high school students
• Producing materials for alumni associations such as our virtual alumni newsletters while working to improve alumni relations

Men's Basketball Team Intern

Assist in all sports for home games, photo and video editing, public relations, ticket sales, press relations.

Sports Information Assistant

Sales Associate

ESPN Radio

• On-Air Assistant to Ray Jeske
• Fan engagement and interaction at marathon events
• Traveling from marathon to marathon, assisting in booth set-up and tear down

Broadcast Assistant

Ohio Dominican University Graduate holding a Bachelor of Science in Sport Management and minor degrees in Public Relations, Marketing and Communications. Ghostwriter. Content Creator. Digital Marketing Specialist. Ads Aficionado. Email Marketing Enthusiast. Word Nerd. 

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Rebecca Heightland's Linkedin Analytics

Rebecca Heightland

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Rebecca Heightland's Linkedin Analytics

Rebecca Heightland

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Rebecca Heightland's Linkedin Analytics