Booster Box

Coordinate Marketing Mix Modelling projects for the strategic development of communication strategies, encompassing both Brand and Performance objectives. Deliver comprehensive results directly to executive-level clients;
Strategically oversee and refine the Reporting system and offerings, orchestrating seamless insight delivery and crafting bespoke dashboards to meet the nuanced needs of high-profile clientele;
Assume a Client Facing Project Director role, leading and executing complex projects related to media planning and sophisticated marketing analyses at the senior management level;
Apply advanced generative AI methodologies to enhance product development, analysis, and business processes, utilizing cutting-edge tools such as ChatGPT and Midjourney;
Lead and coordinate the MarTech team, consisting of seven professionals, fostering a collaborative environment;
Establish industry presence through participation as a keynote speaker at prominent congresses.

Marketing Science & Analytics Team Lead

TEDxLerici

Define and curate Brand Identity aligned with 2021-2024 thematic elements, keepinh long-term strategic vision;
Orchestrated and coordinated the marketing team to elevate the event experience, ensuring a seamless integration of marketing strategies with organizational goals;
Develop and oversee a comprehensive media strategy, providing senior-level supervision of content creation to maintain consistency and alignment with strategic objectives.

Marketing Communication Manager

CHEZ Bebe

Formulated and executed a sophisticated digital strategy, defining an editorial line and content strategy on social media platforms;
Directed the publication and curation of content (graphic and social) for a diverse portfolio of clients, ensuring the success of marketing campaigns through meticulous data analysis and insights;
Conducted in-depth analyses of different Funnel Steps, optimizing media mix and content strategy for maximum impact.

Brand Manager

Chiesi Group

Functioned as a Digital Ambassador, pioneering the development of cutting-edge digital solutions in collaboration with the IT department;
Provided senior-level support to R&D functions during Forecast and Budget processes, contributing to strategic decision-making through meticulous data collection, database maintenance, and coordination of activities;
Took charge of maintaining and enhancing R&D long-term planning processes, showcasing leadership in organizational development;
Analysis of Cost and Workloads variances;
Accountability of regular reporting regarding costs, resources' workloads and project Timelines;
Monitoring Project Milestones and Timelines with Project Managers.

Demand & Business Knowledge Analyst, Digital Ambassador

R&D Finance and Resource Management Analyst Intern

I LOVE PARMA

Ensure ongoing marketing campaigns success by analysing data and getting insights on the performance;
Set up the digital strategy in terms of editorial line and content needed on social media;
Contact with sponsors.

Social Media Manager

O.S.T.S. Olivia Simonazzi Technical Service s.r.l.

Handled the company’s product database
Handled contacts with clients and organized database for product pricing
Prepared presentations for prospective clients
Support on ERP software update

Junior Controller

Currently working as Marketing Science Manager at Booster Box in Milano, leading Marketing Mix Modelling projects for both Brand and Performance communication strategies. 
Overseeing MarTech team - strategic leadership - project management.
Background in Engineering Management and Master in Brand Management.

Love cats too.

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