SABLE

We are SABLE. 

In our two decades or so of finding the right words for brands just like yours, we’ve fallen into bed with luxury hotels, let ideas percolate for indie coffee shops, made ourselves at home with ultra-luxe estate agents, set sail with the world’s biggest cruise lines and made waves for marine charities. 

If you’re treading water, lost for words with a brand that has lost its voice, we’re here to help with content marketing and copywriting that says all the right things.

Founder

Marchand Petit

Marchand Petit is South Devon’s leading luxury estate agent, selling more prime property valued at over £1million than any other estate agent in the UK. I head up marketing for the company’s six offices, challenging the norms of an industry often suggested to be stale with more creative campaigns and editorial led marketing that showcases the beautiful high-end homes we sell in more unexpected ways. 

My tenure in the role has also seen me influence the whole business to consider more sustainable approaches to its current marketing and future growth; earlier this year we became one of the first estate agents to plant a tree for every home sold.

After a two-year hiatus, I recently reintroduced Marchand Petit’s print magazine back into circulation to positive response. Rethought to focus more on the stories of the people behind the business, the homes we sell, and the makers who call the towns around our offices home, it is now distributed in some of the UK’s most esteemed hotels including The Ritz and Claridges. Read the latest copy here: https://tinyurl.com/3pa6s95x

Head Of Marketing

Bolsover Cruise Club

Lead responsibility for the brand and content marketing strategy across online, offline, social media and PR for the UK's largest independent cruise travel agent, delivering successful campaigns in partnerships with over 20 cruise brands. 

- Leading a team to deliver imaginative and engaging multi-channel campaigns within budget and with a constant consideration of brand awareness
- Overseeing creative campaign lifestyle from pre-campaign analysis of trends and data, to implementation of content, creative and web development, through to post-campaign launch testing, optimisation and analysis.
- Implement and manage strategic online and offline content marketing campaigns to increase new customer acquisition and encourage increased engagement from existing client base
- Working with the e-commerce team to consider customer journey at all touchpoint, identify pain points and drop-offs, and optimise the website to convert 
- Recognising strong tactical opportunities and exploiting trends creatively 
- Acting as brand guardian to ensure all external comms and marketing adheres to brand guidelines and creates positive representation
- Management of external digital PR agency and lead contact for trade, industry and consumer press 
- Working with design team to oversee production of creative collateral 
Role also involves full end-to-end editorial responsibility for Into The Blue, a print magazine with a bi-monthly circulation of 100,000:
- Project management from initial editorial content meeting to researching and writing features, working with the art department to ensure design is consistent with the brand identities of stakeholders, and maintaining strict adherence to print deadline.
- Working with freelancers, influencers, tourist boards and PR teams
- Forecasting trends and identifying opportunities to maintain profitability and retain our position as a voice of authority in the industry.

Content Marketing Manager

THE GLOW COMPANY UK LIMITED

Lead communications coordinator, PR and marketing specialist for a niche retailer selling both B2B and B2C through three affiliated websites: The Glow Company, Glowsticks and Gift Ideas. Responsibilities of the role included: 

•	Creating engaging copy (both long and short form for an internal and external audience), negotiating tone of voice dependent upon the product and target market. Writing copy for print marketing materials including brochures and direct marketing flyers.
•	Handling all PR requests and working with journalists and media contacts to arrange the loan of products for photo shoots. Obtaining press clippings of product placement. 
•	The creation and distribution of press releases 
•	Full social media control for three different business accounts 
•	Constant research and curation of relevant industry news to appear on company websites and to be shared via social media channels to establish the business as an authority

Marketing, PR & Communications Manager  

Fashion Beans, Wolf & Badger, Drapers and more 

Freelance Journalist

SJ Security

Ownership of multi-channel marketing and communications strategy, tasked with increasing reach and driving visibility through PR, direct marketing and digital means.

Core responsibilities: 

- Communicating brand messages to key clients, internal customers and stakeholders
- Developing and implementing an internal communications strategy to increase transparency and - build morale within the company
- Establishing a brand style and tone of voice for the business to maximise consistency in messaging
- Maximising opportunities for positive PR and brand awareness through establishing relationships with regional press and key industry media 
- Competitor analysis 
- Generating content with correct TOV and sharing through social media channels to maximise reach

Marketing Manager

A brand geek since before it was cool. Painfully averse to the word 'sublime' and the phrase 'we've always done it that way.' 

A marketing professional for almost 20 years, leading a team for more than five of those, I get my kicks from working with really great people to create campaigns that give a brand its voice and get it heard in all the right places. Above all, a big believer that strong storytelling and emotive marketing reigns supreme when it comes to building a brand that strikes a chord in a noisy world.

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