BookPage

Marketing Manager

Rebecca Bonifacio

- Provide marketing services for a number of clients across the real estate, design, technology, and publishing space.
- Formulate comprehensive marketing strategy for clients to increase customer acquisition, brand visibility, and community engagement. 
- Manage various marketing efforts, including: social media, email marketing, copywriting, website design and upkeep, SEO, graphic design, and videography services.

Long term clients include: NexGen Title Agency, ZScaler, DelBene Design Studios, Susan E Foster

Marketing Consultant

LawVu

Communications Specialist

Social Media Specialist

Wesley Financial Group, LLC

- Developed and executed a comprehensive social media strategy across 16 social media platforms and four brands, resulting in a 65% increase in engagement and 22% increase in followers across brands.
- Managed blog postings via Wordpress; responsible for formatting, SEO, images, and publishing.

Brand Journalists

- Design numerous marketing assets for franchise clients, including logos, brochures, film sheets, and landing pages, ensuring consistency and high-quality brand representation for up to three projects at a time.
- Created site wireframes on Adobe XD and Figma, then executed design in Wordpress.

Web Designer

WXJM 88.7 FM

- Host two-hour radio show once a week, responsible for controlling Gandalf, answering phone calls, publicizing local events, and participating in dynamic dialogue with co-host
- Curate content and publicize upcoming events on all social media pages and analyze their efficiency to inform future growth tactics
- Mentor interns and train new radio members
- Design merchandise for current members and alumni, responsible for handling order forms, payment and distribution

Social Media Manager

James Madison University

- Competitive volunteer student organization providing on-campus tours to prospective families, roughly 12 tours a semester
- Selected to design James Madison University's Class of 2019 t-shirt, which became a popular symbol of school spirit and sold over 1,500 units in the University Bookstore
- Built social media presence to gain campus awareness, with 40% increase in applicant pool coming from social media tactics 
- Redesign and upkeep website via Weebly to increase user intuitiveness
- Design semester merchandise for current members, 92% of offered purchased designs
- Videography & photography at all member events, edit content and share on social media

Media and Communications Coordinator - Student Ambassadors

- Rebranded all social media pages within James Madison University's College of Integrated Sciences
- Utilized Facebook, Instagram, LinkedIn, and Youtube to competitively market the college to prospective students, increased interest in specific majors by 20%
- Developed innovative social media strategy by utilizing marketing personas and current student research 
- Created monthly calendar, weekly graphics through Canva, and edited video interviews via Adobe Premiere

Social Media Coordinator - College of Integrated Sciences and Engineering 

Front Desk Staff - Office of Admissions 

Cleod9

- Complete redesign of Cleod9's professional brand utilizing social media platforms such as Instagram and graphic design through Canva and Adobe Illustrator  
- Individually designed user-friendly website that streamlines  multimedia work and past projects via Squarespace
- Developed aesthetics for the brand, in charge of typography, color illustration, and site layout
- Provided SEO Analytics weekly on social media content, website interactions, and other engagement insights
- Created bi-weekly newsletter that highlights current work, upcoming projects, and achievements via Mailchimp

Social Media and Web Design Intern 

KIRUNIVERSE

- Collaborated closely with marketing and social media teams to develop custom websites and creative content
- Created site skeletons and wireframes which were turned into responsive websites through Wix and Squarespace
- Learned to work diligently and execute high-quality work in a remote environment among different types of people

Web Development Intern

Arati Kreibich for Congress

- Communicated important local, national and international news with the campaign through daily press clippings
- Canvassed neighborhoods in NJ-5 district utilizing GOTV tactics; adapted to remote campaign tactics 
- Responsible for weekly phone banking, thank you postcards to donators and door-knocking 
- Created informative infographics on campaign policies

Communications Intern

Hey there, I'm Rebecca 👋

I'm a marketer, advocate, and creative with past experience across content creation and design. Since my graduation from James Madison University, I've worked with companies, small teams, and individuals to build brand identity and market growth through: 

📱Social media management
🎨 Graphic design
📧 Email marketing 
✍️ Copywriting 
🌟 Public Relations 
👩🏻‍💻 UX design & site building 
🎥 Videography 
💡 Overall strategy 

Interested in getting in touch? 
🤝 Connect with me on LinkedIn
🌐 Visit my website: rebeccabonifacio.com

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