Practi

Marketing Lead

We Accelerate Growth

Growth Marketing Lead

Growth Manager

Institution of Mechanical Engineers

Managed all organisational email campaigns and introduced an A/B testing framework.
+ Improved member engagement by driving CTR up 30% on a core newsletter
+ Developed a hi-fi email preference centre prototype following design thinking principles.

Digital Marketer (contract)

Otra Cosa Network

Responsible for driving traffic to the site to ultimately deliver more volunteers.
+ Increased blog traffic 400% by identifying an opportunity to update navigation and internal linking.
+ Developed SEO strategy identifying high value keywords and set-up a process for blog production and backlink building.

Marketing Co-ordinator

Receipt Bank

Designed, implemented and optimised global lead nurture activities, designed to deliver the inside sales team with a steady pipeline of warm, qualified leads
+ Designed the content calendar, briefed and created content. One campaign in the US tripled the average number of qualified product enquiries in a week.
+ Created segmented HubSpot workflows, emails and landing pages to move prospects through the funnel. Doubled the number of MQLs delivered over 3 months.

Campaign Manager

+ Ran social media activity across Twitter and LinkedIn including paid advertising.
+ Prepared, promoted and carried out follow-up from industry events.
+ Managed Wordpress content including writing blog posts.
+ Implemented the GTM plan for new product releases.

Marketing Executive

London Business Conferences Group

Planned and ran all marketing activity for a portfolio of 10 conferences.
+ Secured the display of the Ford F-150 2015 model at an automotive conference, contributing to the overall success of the event and generating over £250,000 in revenue.

Marketing Manager

KPMG

Carried out individual infrastructure project research for the basis of KPMG's Infrastructure 100: World Markets Report, including Twitter and LinkedIn outreach and engagement to request information.

Research Analyst (contract)

Euromoney Institutional Investor

Project managed events including market trends analysis through high level industry research, production of an event agenda, securing senior speakers, co-ordinating the marketing and physically running the events on the day.

Conference Producer

glo London

Marketing, brand awareness, events and development of corporate client base.

Marketing & Events Intern

OCEANS Sports & Entertainment Marketing

Assistance in the promotion of the Manchester United vs Shanghai Shenhua match in Shanghai (25th July 2012)

Marketing Intern

I’m a full-stack growth marketer delivering effective digital strategies and solutions for a range of B2B and B2C companies (agency and brand). I have over 8 years of experience increasing the things that are meant to go up and decreasing the things that are meant to go down.

I’m driven by the desire to uncover the “why” behind user behaviour. I have a deep fascination in psychology and high empathy combined with a strong analytical process which helps me create people-centred approaches.

My areas of expertise:
+ Growth strategy
+ Conversion rate optimisation
+ Analytics and reporting
+ Paid social
+ Positioning and messaging
+ Email and CRM
+ People management and development

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