Mosaic North America

VP, Commerce Strategy 

Senior Director Creative Strategy, Commerce

Freelance/ Consulting

Like Harry Selfridge, I believe “the purchase should be a souvenir of the experience.” This is why I’ve focused the last 13 years of my strategy career on overcoming barriers at the point-of-action to create win-win-win solutions for brands, retailers and shoppers. 

I specialize in: 
• Consumer & Shopper Empathy: behavioral methods; bringing humanity to data  
• Integrated & Omni-Channel Strategy: closing the loop between awareness & action
• Strategic Experience Design: making each touchpoint more meaningful  

Areas of Focus: Brand Activation, Shopper/Retail, E-comm, Experiential

Strategy Consultant: Brand Activation & Shopper Marketing

TracyLocke

Group Planning Director

Geometry Global

Primary client: BeamSuntory (vodka, tequila, bourbon/ whiskey)

Planning Director- Experiential & Shopper

Work seamlessly with an integrated team of agency partners within and outside of the Ogilvy network in creation and execution of integrated programs, for three Kimberly-Clark brands, Depend, Poise and Kotex.  Lead development of shopper strategy at national level and oversee implementation at top retail customers for key programs for these brands.

Strategic Planning Director

Saatchi & Saatchi X

Account Planner- P&G Walgreens Customer Team; P&G Digestive Wellness

Account Planner- P&G Walmart Customer Team

Insights Analyst

Client Development Coordinator

Account Planning Intern

15+ years of bridging data and empathy to craft actionable insights and inspirational creative strategy, overcoming real business challenges for many of the world's top brands and retailers.

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