The Leets Consortium

Global Marketing Manager

Province Firm

- Grew firm’s social media presence by increasing LinkedIn page views by 978%, unique visitors by 1,015% and followers by 77% since July 2021
- Develops, manages and executes two multiday luxury destination golf events each year to maintain and optimize relationships with the firm’s external partners
- Selects firm engagements for award consideration and authors and submits industry award applications, resulting in the firm winning 19 awards in less than two years
- Spearheaded and directed a complete redesign of provincefirm.com, including creating the site’s marketing and branding plan, authoring and editing all website copy and managing and supervising external web design vendor partner; new website launched March 30, 2023
- Plans and leads quarterly Town Hall meetings and Brunch & Learn education sessions; regularly collaborates with senior leadership to develop key internal messaging points and deploys internal communications to employees
- Develops, grows and manages internal content library/database of industry quals and past client work experience
- Upgraded and enhanced client-facing materials by creating a newly branded PowerPoint template, digital assets and print collateral

Marketing Manager

Brookfield Properties

- Provided ongoing marketing support to over 250 tenants, including new tenant onboarding, monthly tenant marketing meetings, website and social media updates, digital welcome advertisements, bounce back programs, customer loyalty programs and more
- Led direction of social content by reviewing weekly content calendars, implementing boosted posts and working with agency partner to assure that all social content is in line with the FSLV brand
- Organized and executed all digital and print advertising for the center, including ad creation, distribution to vendors, invoicing and payments
- Oversaw Guest Services team to assure that all customer marketing programs are implemented and tracked correctly and that all forward-facing communications are representative of the FSLV brand
- Fulfilled center tourism needs including FAM tours, collateral fulfillment and retailer participation requests

Marketing Coordinator, Fashion Show Las Vegas

Red Luxury

- Created marketing-driven copy that contributed to the brokerage’s largest sale and the most expensive home sale of 2019 in Las Vegas, the “SkyFire Estate”, at $16 million
- Conducted company outreach through cold calling, emailing and sending out mailers in order to acquire new listings for the brokerage – with a specific focus on properties $500,000 and above
- Managed and maintained multiple CRMs
- Hosted luxury open houses to gain new business an increase personal brand awareness
- Actively worked with luxury home buyers looking to purchase homes up to $1.5 million

Marketing Copywriter, Lisiting Acquisition Manager, Realtor®

7th Degree

Co-Owner

HealthSTAR Communications

Account Services Intern

Ohio University ImPRessions 

Account Executive for Express

Account Associate for ImPRessions

Ohio University Chillicothe

[March 2012 – present]
• Research, write and edit stories and content for the OU-C news blog and recruitment materials
• Create, update and analyze a bi-monthly “media monitor list” that examines media coverage of four colleges and universities in the OU-C area

[March 2011 – December 2012]
• Updated the OU-C Facebook page to encourage current/prospective student interaction, resulting in post views to increase by 88 percent and post feedback to increase by 61 percent
• Pitched OU-C stories to local media, landing two stories in OHIO: Compass, one story in the Chillicothe Gazette and one story in WOUB Public Media

Public Relations Student Assistant

Cincinnati Financial Corporation

• Researched, wrote and edited 28 company newsletters, supplements and promotional materials
• Wrote letters to more than 100 of Cincinnati’s independent agents to help them understand the company’s updated name and logo guidelines
• Updated the company’s Intranet to inform associates about current events, programs and policy changes happening within the company on a daily basis
• Successfully planned, organized and executed two company-wide fundraising campaigns to benefit Hoxworth Blood Center and ArtsWave; both campaigns reached more than 3,000 associates
• Researched and selected stock photos for consumer and associate marketing materials

Corporate Communications Intern

Alpha Phi Omega National Service Fraternity

• Conducted interviews and wrote stories for the fraternity's quarterly newsletter
• Engaged with members of the Athens, Ohio community through various service projects including: Habitat for Humanity, Relay for Life, Chauncey Elementary Running Club, and the WOUB Pledge Drive.

PR committee member / Active brother

Specialties: Integrated Marketing, Strategic Communications, Corporate Branding, Digital Marketing, Copywriting, AP Style, Google Analytics, HubSpot, WordPress, Adobe Suite, Power BI, Media Relations

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