Carl Lorenzo McIver's Linkedin Analytics

With over 20 years of expertise in creative direction, advertising, branding, film directing, and producing, I've carved a niche as a visionary in transforming health-focused brand identities. Recognized by Google search as a Top Global Influencer in Anemia and Patient Blood Management, my recent four-year journey has been dedicated to pioneering initiatives that spotlight critical health challenges—specifically, raising awareness of Anemia in younger female teens and adults, and addressing the pervasive issue of Burnout. As the Chief Branding Creative Officer, my mission extends beyond traditional marketing, championing a purpose-driven narrative at the heart of our strategies. This mission is powered by my core competencies in strategy, partnerships, and leveraging digital platforms to engage and educate. My role has evolved to not only highlight the innovative "Thinking Bloodless" approach in medicine but also to advocate for a redefined "Nursing Ecosystem," elevating the global respect and opportunities for nurses. My certifications in Enterprise Design Thinking and NFTs reflect my commitment to designing user-centric, innovative solutions that challenge the status quo and advance healthcare. Beyond my professional endeavors, my passion for film and digital innovation continues through collaborative projects that resonate with diverse audiences. In my 20+ years, I've not only contributed to the creative landscape but have also embarked on a mission to bridge gaps in healthcare awareness and innovation. Through my leadership and initiatives, I aim to inspire change and foster a more informed, supportive healthcare ecosystem.