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You have a message. You have an offer. What you don't have? A way to make those two things stick in your audience's brain like extra-strength superglue. Enter: *your words* š² The extra wheel that turns a wobbly unicycle into a high-powered, hyper-speed bike. š The flour that turns a bowl of ingredient goo into a cake that gets gobbled up by your crowd in ten minutes. š± The power cord that turns that hunk of metal in your pocket into an iPhone that you look at a casual 4 hours 37 minutes a day (according to the U.S. national average ā and depending on your addiction level). The nitty gritty of it is: We've known for 2000+ years that move-the-needle messaging comes from the perfectly-balanced blend of 3 things (thanks to Aristotle, and like 1,000 thinkers since who have proven him right): ā You ā Your message ā Your audience But for the last few centuries, we've gotten a bit lazy 'bout it... - Slapping together brand voices with nothing but a 20-minute convo, a questionnaire, and a prayer - Becoming so buddy-buddy with ChatGPT that you become a copy-paste version of your competitors - Relying on "guesswork" over the kind of audience research that's so legit it can't quit I'm not saying I have a *type* and I'm not saying that *my type* is bearded deep thinkers who lived in years that ended with the letters BCE, but... I AM saying that it's time to go back to the basics of move-the-needle messaging with: ā Strategy & copywriting that turns your unique brand quirks into selling points (that sound like you and move the needle too). ā Brand positioning that gets you standing above the crowd, instead of blending into it in a "they couldn't pick you out of a lineup of our competitors" kind of way. ā Copy that runs on the power of legit audience insights, not guesswork. (Because throwing spaghetti at the digital wall to see what sticks? Not the recipe for repeat sales ā or the secret to a good plate of pasta.) What others say about me: "Strategy, ideas, and support that allows us to reach our target audience on a deeper level." - Ashley Ford, Pretty Penny Accounting "Understands what it takes to get people to convert." - Dawn Petrin, All Connected Collective "This gal just GETS it." - Aristotle, probably āŗ Let's try to solve your biggest business headache in 14 minutes flat: https://thenorthbranchstudio.com/book-14-minute-chat See more of what I do: https://thenorthbranchstudio.com Get "in the know" insights: https://thenorthbranchstudio.com/newsletter
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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