Regan E. Brown's Linkedin Analytics

A strategic consumer insights executive with expertise in building research programs and innovative approaches to providing actionable B2B/B2C insights making a positive impact on business objectives such as brand health, NPS, and product development. 15+ years of experience with customer research and insights, personas, customer journey maps, and measurement, including building insights-driven internal customer-centricity initiatives, brand-level marketing plans, and customer segmentation strategies. A trusted advisor and business partner to sales, marketing, product, and service stakeholders, with a background in building and inspiring high-performing market research and customer experience teams through coaching, training, and mentorship. Industries served include, but are not limited to, CPG, Food/Bev, Insurance, Healthcare, TV/media. Career Highlights: • Drove activation and scale-up of Cigna's consumer segmentation marketing strategy, driving personalization for each segment/persona; generating $40 MM in new business revenue. • Enabled a 75% lift in preventive health engagement behavior and increased competitor to Cigna conversion rates by 138% through segmentation marketing approaches. • Led successful insights activation of Cigna’s global enterprise relationship NPS across all business segments and 14 international markets, increasing scores through work sessions (Indonesia +15 points). • Executed insights-driven internal customer-centricity programs including website, onboarding training, stakeholder insights, customer stories, recognition program, events, and tailored business unit outreach. • Built multiple high-performing consumer insights teams through talent acquisition, coaching, and leadership. If you are seeking a results-oriented professional who can leverage insights to propel your organization forward, let’s connect. Together, we can explore how my expertise can contribute to your success and drive measurable business outcomes. [email protected] Skills: Primary Research Design, Qualitative/Quantitative Research, Data Analytics & Consumer Insights/Intelligence, Custom/Syndicated Research, Marketing Strategy, Consumer Segmentation, Brand Health Improvement, Customer Journey Development, Competitive Analysis, Customer Experience, Program Development, Teamwork & Capability Building, Budget Administration, Change Management, Design Thinking