Regan Wynne

Aidoc

Partner Marketing Contractor

Triyam

Chief Marketing Officer - Fractional

M2 Information Systems, Inc.

Wynne Marketing

*Clients include Aidoc, Triyam , and M2 Information Systems*

Strategic B2B Marketing leadership, advising, and contracting for startups, scale-ups, and non-profits.

Working with B2B clients from various industries, with a primary focus on Healthcare IT and Clinical Technologies:

• Clinical Artificial Intelligence 
• Clinical Communications & Collaboration Solutions
• Data Management & Data Archiving
• Mixed Reality/Augmented Reality

Fractional Chief Marketing Officer, Advisor, and Contractor

Marketing advisory services to start-ups and stealth mode companies ranging from investor relations to GTM.

Clients included Daqri, FoxDog, DirectRope, TigerConnect, StudBuddy, and more.

Marketing Strategist & Consultant

Quartz Network

Originally hired as the Vice President of Brand & Creative, I was given the responsibilities for the whole department as strategies shifted. 

Provided forward-thinking leadership for a $28 million business comprising a never-before-seen digital marketplace for B2B software and services and an established executive events business.

• Drove a sustained pace for the monthly increase of new users by 20-30% a month over the first two quarters of 2022
• Modernized the brand as Quartz Events became Quartz Network, which included 4 distinct product areas and 8 sub-brands, some with over a decade of brand equity
• Increased organic and direct traffic by 80% year over year via content marketing and social media campaigns
• Partnered with key accounts, including Amazon Web Services, which led to an increase in new users and an increase in projects created by 35%

Vice President, Marketing

TigerConnect

Returned as a marketing consultant in 2019.

Responsible for the strategy and execution of marketing & communications programs for a $50 million ARR healthcare technology company focused on the clinical communications & collaboration space. Created demand through established methods, as well as new activities targeted at dark social buyer behavior.

• Drove a 27% increase in existing client upsell/cross-sell opportunities YoY through customer marketing initiatives, also resulting in a 45% reduction in churn
• Increased organic traffic by 18% year-over-year by developing dozens of content marketing pieces and a supporting content calendar
• Upheld a 90% share of voice compared to our key competitors, driving two dozen high-profile placements in Healthcare trades and other media

Senior Director, Marketing & Communications

SimplePractice

Spearheaded all revenue-generating activities for a $24 million ARR SaaS company, including strategic planning, process optimization, and team growth.

• Increased ARR by $5 million over 8 months through organic, referral, and paid marketing programs
• Exceeded target monthly marketing goals for two straight quarters, including the largest amount of trial sign-ups to date for a single month
• Created and executed the content marketing plan for multiple verticals resulting in a 10% increase in organic traffic from the prior 6 months

Head of Marketing

Selected accomplishments:

• Oversaw content marketing efforts that boosted inbound traffic, leads & sales, ultimately impacting a marketing-influenced $10 million increase in ARR YOY 

• Managed all top tier tradeshows and increased lead generation from events YOY by 35%

• Directly managed all marketing communication efforts for the rebranding campaign, as the company transitioned from TigerText to TigerConnect, including press releases, URL acquisitions, social media accounts, content auditing, and collateral production

• Championed Customer Marketing efforts by building relationships with key accounts for testimonials and other product evangelism, enabling the production of high quality, valuable case studies and video content to support our marketing and sales efforts (see examples below)

Senior Director, Marketing Communications

DAQRI

Selected accomplishments:

• Oversaw the content marketing strategy and execution of the DAQRI Smart Helmet product launch in 2014 and the DAQRI Smart Glasses release at CES 2017
 
• Built and led a team of eight marketing & communications experts, as well as managed assorted agency relationships

Responsibilities:

Partnered with the executive team and other senior department leaders to develop, implement, and evaluate all corporate marketing & communications, including company & product public relations, content marketing assets, inbound marketing campaigns, employee engagement, social media management, and other outreach programs to strengthen the overall marketing efforts in support of the company mission.

Director of Marketing & Communications

Barrington Media

Responsible for the creative development and management of corporate communication projects (videos, live events, and interactive content) primarily for the agency's enterprise IT, cybersecurity, healthcare, and pharmaceutical clients. Ensured projects were on time, on-brand, and on budget.

Clients Included: 
Amgen, Medtronic, Karl Storz, Nikon, Appsense, and Occidental Petroleum.

Selected Accomplishments:
 
• Oversaw concept and development of the firm's first multi-touch interactive experiences for Nikon at CES and NAB Show

• Managed the firm's first custom iPad app designed for client's outbound sales program, including overseeing engineering and design deliverables

• Produced the first motion-based training game for Pharmaceutical company's sales education program

• Event manager for multiple client executive events, including annual investor meetings

• Created and developed Barrington's social media strategy and calendar

Creative Producer

Fractional Chief Marketing Officer | B2B SaaS Strategist

Seasoned Healthcare IT Marketing Leader with proven results in spearheading change and improvement for growing B2B technology organizations through the strategy, vision, and execution of marketing and C-suite initiatives. Record of success in building and coaching top-performing teams by driving cultural improvements and supporting employee growth. History of redefining brands through high-impact, ROI-driven digital and other marketing strategies that deliver tangible results in brand visibility, product marketing, customer experience, and revenue growth. Versatile executive leader with strengths in building consensus throughout organizations and utilizing communications to drive collaboration.

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