Woba

Leading the product strategy and development cycle for Acquisition and Activation from the ground up, and most recently (since 24'), also for Search and Listing, at Woba's workspace marketplace.

ϟ Increased Sign-up Conversion rate by 50%, converting more subscribers into enrolled users and boosting growth in our B2B customer base. Consequently, reduced activation support tickets by 76%.
ϟ Streamlined the mobile sign-up flow, resulting in a 15% increase in activation (1st booking).
ϟ Significantly enhanced the growth loop by optimizing the Referral program, resulting in a 40% increase in bookings through invites.
ϟ Successfully improved our product-led growth strategy, expanding the customer base by 30% and driving revenue growth.
ϟ Created and launched a new Activation Playbook, leading to a substantial decrease in operational hours after training customer support/success, marketing, and sales teams.
ϟ Provided mentorship to fellow coworkers.

Senior Product Manager

mLabs

A platform that optimizes social media management for small and medium-sized businesses, allowing them to maximize the potential of digital marketing. 

✨ 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• Increase of 15% on conversion rate.
• Increase of 10% on ARPU.
• Decrease of 30% on CAC.
• User experience optimization of the Schedule Post feature, which now accounts for over 3 million scheduled posts every month.
• Mentorship in product management for 4 coworkers, from discovery to delivery.

🎯 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽
• Lead and serve the team throughout the entire development process, including research, data analysis, concept evaluation, design, spec-ing, implementation, releasing, and measuring the ongoing impact of released functionality.
• Map and prioritize business opportunities, inspired by Opportunity Solution Tree and Opportunity Backlog frameworks. In constant contact with stakeholders, providing transparency on the status of initiatives.
• Collaborate with the team in order to create experiences on iOS and Android platforms to increase user engagement, habit, and action.
• Continuously monitor and react to product metrics, seek internal and external data, identify biases, and extract consistent metrics through Microsoft Power BI and Data Studio.
• Define, oversee, and respond to A/B testing on key product areas. 
• Conduct and facilitate strategic meetings with international partners (e.g. LinkedIn).
• Actively contribute to the Product Culture of the company by mentoring the development of other Product Managers.

Product Manager

upLexis

A data mining company that provides artificial intelligence products for analyzing and interpreting vast amounts of data taken from the web and other knowledge sources.

✨ 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• Average revenue growth rate of 95% after 3 months of upSearch launch.
• Contributed to the discovery, development, and delivery of a due diligence product from scratch for the compliance industry, resulting in over 30K searches in the first month.
• Helped with the conception and development of the product's Go-to-Market strategy, easing the flow of internal and external communication.
• Improvements in product onboarding, resulting in a 5% increase in Activation.

🎯 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽
• Led the New Business squad, where I was responsible for identifying opportunities in the market (compliance, legal, risk, and sales), expanding the engagement of our products to new segments.
• Through user-centered research processes and using methods such as Design Thinking,  responsible for conducting the entire part of Discovery, no-code validation, and workshop facilitation. Maximizing the learning speed and mitigating risks (value, business, usability, and feasibility).
• Data Analyses via Data Studio and SenseData.
• Act iteratively, ensuring constant innovation in our products, inspired by the best practices of the Dual Track Agile framework.
• Coordinate with marketing, CX, sales, legal, BI, and finance to ensure successful product rollout, communications, and adoption.
• Market Sizing and Research using the TAM, SAM, SOM concept.
• Define squad OKRs to contribute to the company's growth. Ensuring consistent alignment with business priorities through frequent communication with stakeholders.

Product Owner

Pro4Tech

Product development for Human Resources, helping workers' personal and professional growth.

✨ 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
• In less than 20 days, we idealized and released an MVP for iOS and Android.
• Assisted in the discovery process and prototyped a new module (Job Description) from the ground up to suit customer needs.
• Helped with initiatives aligned with strategic objectives, lowering the number of calls in the call center, resulting in enhanced NPS.

🎯 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽
• Develop and maintain a product vision and roadmap that is aligned with the long-term vision of the company.
• Manage and create mobile experiences from the ground up for iOS and Android.
• Responsible for creating and conducting Workshops and Product Discovery activities.
• Study the main players and market in terms of pricing, positioning, audience, and new business opportunities.

Engeform

I collaborated in the ideation and development of internal Engeform products. Civil engineering, real estate development, and renewable energy projects are all part of the company's portfolio.

🎯 𝗢𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽
• Responsible for the execution of the business strategy, as well as linking and managing the Product Backlog with their respective initiatives.
• Maintain a bridge between customers, users, and the company.
• Helping the squad to solve users’ pain and usability improvements, ensuring constant value delivery to customers.
• Follow up with product metrics (KPIs), ensuring their achievements.

•	Idealize product improvements aligned with the business strategy and needs.
•	Cluster customer requests into technical and business requirements.
•	Create training content of product/feature improvements and releases.

System Analyst

Responsible for answering product specification and task-oriented questions about IBM softwares.

Help Desk Analyst

👋🏼  Hi, I am Renato! Professional with a generalist vision and passionate about Product Management, where I have been working for more than 7 years. Managing Marketplace, Marketing, Compliance, Human Resources, and Engineering products.

💎 My main role is to solve real pain and validate hypotheses through research, experiments, and data.

🤍 Communicative and empathetic, I believe in humility and continuous learning. With my technical background and design experience, I connect teams to positively impact people and businesses.

🌏 As a good adventurer, I spent over 4 years immersed in Australian culture. Aside from English fluency, I learned that in the end, it's all about people, that's the greatest value I carry with me.

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