Opencashback

As Head of Product and Backoffice at Opencashback, I lead the end-to-end development and scaling of our SaaS platform. My role encompasses overseeing the operational management of all related activities, including Finance, Operations, Customer Success and Support, Marketing, and Sales. I am responsible for the strategic direction, ensuring seamless integration across teams, and driving overall business performance.

Key responsibilities and achievements include:

> SaaS Development and Scaling: Spearheaded the journey from MVP to full-scale product, implementing robust processes and a clear strategic vision that aligned with business goals.
> Cross-Functional Leadership: Managed and coordinated efforts across Finance, Operations, Customer Success, Customer Support, Marketing, and Sales teams, fostering collaboration and ensuring alignment with our product strategy.
> Financial Management: Oversaw financial planning, budgeting, and forecasting to support the company’s growth and profitability goals.
> Operational Efficiency: Developed and optimized operational processes to enhance productivity and efficiency across all departments.
> Customer Success and Support: Established and refined customer success and support strategies to ensure high customer satisfaction and retention rates.
> Marketing and Sales Strategy: Led the creation and execution of comprehensive marketing and sales strategies to drive user acquisition and revenue growth.
> Team Leadership and Development: Built and mentored high-performing teams, promoting a culture of innovation, accountability, and continuous improvement.

My approach is rooted in a deep understanding of the product lifecycle, from conceptualization and MVP development to market launch and scaling. I excel in creating and implementing processes that drive growth, enhance customer experience, and deliver measurable business outcomes.

Head of Product & Backoffice

Facily

As the lead responsible for establishing and implementing the product culture and toolkit for the Revenue Assurance and Logistics areas, I manage everything from backlog and portfolio management to effective communication strategies. My approach combines a strong data-driven mindset with creativity and interpersonal skills to drive success.

Key Responsibilities and Achievements:

> Product Culture and Toolkit Development: Created and implemented a cohesive product culture and toolkit that aligns with company goals and enhances team efficiency.
> Backlog and Portfolio Management: Efficiently managed backlog and portfolio prioritization, ensuring alignment with business objectives and timely delivery of high-impact projects.
> Data-Driven Decision Making: Utilized data analysis to inform decision-making processes, optimize product strategies, and achieve better financial outcomes.
> Agile Methodologies: Implemented agile methodologies to streamline product development processes, from MVPs to fully developed features, ensuring adaptability and continuous improvement.

Major Deliveries:

- Revenue Assurance as a Product;
- Warehouse Management System (WMS);
- Extended Management System (XMS):

In my role, I leverage a combination of strategic vision, data-driven insights, and cross-functional collaboration to drive product excellence and operational efficiency. My ability to foster a strong product culture and implement effective toolkits has been instrumental in achieving significant improvements in revenue assurance and logistics.

Product Manager

Selia Full Service

As the lead responsible for establishing and implementing the product culture and toolkit for the Revenue Assurance and Logistics areas, I manage everything from backlog and portfolio management to effective communication strategies. My approach combines a strong data-driven mindset with creativity and interpersonal skills to drive success.

Key Responsibilities and Achievements:

> Product Culture and Toolkit Development: Created and implemented a cohesive product culture and toolkit that aligns with company goals and enhances team efficiency.
> Backlog and Portfolio Management: Managed backlog and portfolio prioritization, ensuring alignment with business objectives and timely delivery of high-impact projects.
> Data-Driven Decision Making: Utilized data analysis to inform decision-making processes, optimize product strategies, and achieve better financial outcomes.
> Agile Methodologies: Implemented agile methodologies to streamline product development processes, from MVPs to fully developed features, ensuring adaptability and continuous improvement.

Major Deliveries:
- Revenue Assurance as a Product;
- Warehouse Management System (WMS);
- Extended Management System (XMS):

In my role, I leverage a combination of strategic vision, data-driven insights, and cross-functional collaboration to drive product excellence and operational efficiency. My ability to foster a strong product culture and implement effective toolkits has been instrumental in achieving significant improvements in revenue assurance and logistics.

Finance Manager

Intelipost

Responsible for building a financial self-service platform, encompassing back-office team management and solutions architecture. Acted as a key problem-solver during the pandemic crisis, implementing customer-centric strategies and tactics to ensure seamless service continuity.

Key Responsibilities and Achievements:

> Platform Development and Management: Led the development of a robust financial self-service platform, overseeing everything from team management to solutions architecture.
> Crisis Management: Played a critical role during the pandemic, implementing strategies and tactics to maintain service quality and adapt billing patterns to customer needs.
> Back-Office Team Leadership: Managed the back-office team, ensuring efficient treasury management and data analysis to support platform development.
> Solutions Architecture: Designed and implemented architecture solutions that facilitated the creation of MVPs and scalable features.

Main Deliveries:

- Backoffice 4.0 Prototype;
- Pandemic Crisis Management;

In my role, I combined strategic vision with hands-on leadership to develop a financial self-service platform that met the evolving needs of customers. My ability to navigate crisis situations and implement effective solutions architecture was key to maintaining service quality and driving platform success.

B.A. Inteligência

Product Owner responsible for the revenue assurance tribe, focused on iFood project with the challenge of creating "the KPI toolbox" in finance.
 
> Main deliveries
- Product Portfolio
Alongside building a MVP for the KPI toolbox, we've managed to deliver a complete product portfolio considering the long run for finance digital transformation with revenue assurance as basis.

Loggi

Responsible for building treasury operations through a data-driven, customer-centric approach and fostering a product culture across the entire backoffice. Developed and implemented a financial self-service platform and led the backoffice for the Loggi 4 Business solution.

Key Responsibilities and Achievements:

> Treasury Modernization: Transformed treasury operations to meet 21st-century standards, leveraging data analytics and a customer-centric approach.
> Product Culture Development: Established a product-focused culture within the backoffice, promoting innovation and efficiency.
> Platform Development: Led the creation of a financial self-service platform to enhance customer support and experience.
> Cross-Functional Collaboration: Worked closely with Customer Service (CS) and Customer Experience (CX) teams to integrate financial solutions that address customer needs.

Main Deliveries:

- Financial Self-Service Platform;
- Loggi 4 Business Backoffice (L4B);

In my role, I combined strategic vision with a hands-on approach to bring treasury operations into the 21st century. By fostering a product culture within the backoffice and developing innovative solutions, I significantly improved customer support and operational efficiency.

Lua.net

Challenged to thrive along a new business model, from operating and tax modelling to backoffice operation and architecture. Product discovery, backlog, roadmap and main milestones and KPIs.
 
> Main deliveries
- ERP TOTVS
From native features going live to a roadmap of developments.
- Social commerce business model
Financial, focused on tax, and operating model providing the social commerce experience a path for development.

Walmart.com - Brasil (Walmart eCommerce Brasil)

Responsible for the EC 87/2015 challenge and its impacts on pricing and supply chain management.
 
> Main deliveries
- MIB | Market Intelligence Board
A home made plataform providing pricing automation according to market patterns, sales policies and campaigns target margins.
- SIMS | Smart Inventory Management System
MIBs evoltuion, consuming allocation and freight data to better manage supply chain.

Tax Analyst

From prestigious law firms and corporate giants to innovative unicorns and agile early-stage startups. My journey spans across legal, finance, operations, and product management, showcasing a versatile and adaptive leadership style.

With over a decade of experience in strategic problem-solving, business development, and product innovation, I have successfully built and revitalized a variety of businesses in the dynamic landscapes of e-commerce and SaaS solutions. My expertise lies in aligning product strategy with business goals, driving cross-functional teams towards excellence, and delivering impactful results in highly competitive markets.

Key areas of expertise include:

- Strategic Product Management
- Business Development and Growth
- Cross-functional Leadership
- E-commerce and SaaS Solutions
- Market Analysis and User-Centric Design
- Agile Methodologies and Lean Startup Principles
- Stakeholder Management and Negotiation
- Risk Management and Compliance

Passionate about leveraging technology to drive business transformation and create products that resonate with users and stakeholders alike. My track record of leading high-performing teams and executing innovative strategies makes me a valuable asset for organizations looking to scale and achieve sustainable growth.

Taplio

Renato Iñarra's Linkedin Analytics

Renato Iñarra

Want to drive more opportunities from LinkedIn?