Renato Azevedo Sant Anna's Linkedin Analytics

Transforming Entrepreneurial Visions into Tangible Outcomes through Actionable Insights & Steering Your Brand’s Digital Product & AI Strategy towards Success! As a specialist in Digital Innovation & Insights, with a keen focus on GTM strategies, I craft business models and premium content strategies to elevate brands within the tech sector. My expertise lies in strategic planning, scenario mapping, and the creation of high-end marketing content. I engage in thorough business case analysis, market research, and the development of product roadmaps, incorporating competitive intelligence and prospective scenarios to enhance the launch and market adoption of digital innovations, driving sustainable revenue growth. Areas of expertise: Digital Transformation & Strategy | Innovation & Insights | Digital Media & Growth Hacking | Content & Marketing Intelligence | Data Intelligence & Consumer Behavior | UX Research & Prospective Foresight Professional Experience: Since 2015, I have shifted my career focus to work as an Insights Consultant, specializing in Digital Transformation, Business Design, and Innovation. I leverage the results of Data Analysis to provide a deeper "meaning" and context to the data by utilizing the art of Data Storytelling. I diligently analyze business context and processes, prioritizing staying informed about the competitive landscape for situational awareness. By providing early warnings and offering prospective scenarios, I play a vital role in shaping strategic and tactical actions. This process helps to identify blind spots when using Marketing Intelligence on digital channels. My expertise extends to Product Marketing, Market & Roadmap Research, Trend analysis and understanding consumer behavior insights. The ultimate goal is to generate new revenue sources through Product Innovation by delivering tangible results. It also involves generating actionable insights and recommendations for effective decision-making. Skills: Strategic Foresight, Business Agility, Consumer Insights, Market Intelligence, Digital Strategy, Digital Products, Tech Writing, Strategy Design, Product Roadmap, Outcomes planning, Goals, OKRs, Product Discovery, GTM Strategy, CRM, NPS, CSAT, B2B Pre-Sales Intelligence, Product Innovation, Content Strategy, Content Design, Content SEO, SEO Writing, Marketing Copywriting, Thought Leadership, Scrum, Lateral & Strategic Thinking, Design Thinking, Innovative Problem-Solving. Highlight: Co-author Forbes USA 2020 Get in touch and find out how we can work together: ☎ (+55) 11 968643388 ✉️ [email protected]