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With over ten years of experience in growth marketing, I am a data-driven and results-oriented leader specializing in omnichannel performance and brand strategies. I currently work as a Senior Growth Manager at Resident, a leading home furnishing company that offers a curated portfolio of high-quality products for every room in the home. At Resident, I focus on YouTube, Programmatic, Linear TV, and Streaming TV (CTV/OTT), leveraging my expertise in attribution, ad operations, and vendor negotiation. As an investor and advisor, I also contribute to the growth of Source Medium, a full-service data and analytics company that serves high-growth direct-to-consumer and omnichannel eCommerce brands. I am passionate about helping brands scale and optimize their marketing efforts across multiple platforms and channels using cutting-edge tools and technologies. I am also certified in AdWords, DFP, and various web debugging tools, and I have a strong background in mathematics and computer science.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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