My Job Glasses

My Job Glasses is the 1st professional meetings’ platform in Europe. 

Free and now accessible to everyone, regardless of age or professional situation, it aims to bring together people who would probably never have met and who will be able to make an appointment face to face, by videoconference or by telephone to share their experience and learn from each other.

In full growth, My Job Glasses was voted best EdTech 2020.
With a reputation of 44% among 18-30 year olds in France (Ipsos study - March 2022), the company with a strong societal impact is considered a key player in the practice of professional networking.
#proudtoinspire

Marketing Director

Teamleader

Teamleader is a SAAS Work Management Software
	
Acquisition Strategy | Leads Generation | Inbound/Outbound Marketing | Nurturing & Lead scoring | ABM

- Building and managing an international and multidisciplinary Marketing team to support Teamleader’s growth ambitions. 

- Defining and executing the European multichannel acquisition's strategy (websites, SEO, Paid Search & Social, social media, CRM marketing, nurturing & lead scoring, media buying, ...)

Head of Growth

Nav-XL

CMO Advisor

HireFirst

HireFirst is an AI-led recruitment platform, built just for tech professionals. 
	
Entrepreneurship | Sales, Tech & Marketing development | Growth Hacking | Digital Strategy

- Creation of the startup. Concept development and internal fundraising at SThree. Building the three strategic pillars Sales, Tech and Marketing. Deployment in Lean and Agile modes

- Development of the HireFirst brand. Building an active community on the platform by implementing a multi-channel strategy based on the AARRR model (using inbound marketing, content creation, web management, front end management, social media, SEO, CRM marketing, programmatic, UI / UX & growth hacking)

Co-Founder & CMO

SThree

SThree is a leading international staffing company in the STEM sector

Building muti-canal Digital Marketing strategies | Project Management | Branding | Digital Transformation | Inbound Marketing

- Creation, animation and management of an internal innovation program as well as the organisation of trainings, Design Thinking workshops and Hackathons to support SThree France & Benelux in its digital transformation through entrepreneurship. Results: creation of a Consulting service in Belgium, implementation of a new digital invoicing process and the HireFirst concept was born.

- Creation of the Employer Branding strategy. Implementation of a brand awareness and lead acquisition marketing strategies on social media channels and on the web

Innovation Programme Manager Benelux & France

- Conduct activities to support Benelux & France Business Performance and plans for growth.
- Business Management: partner with key functions (Digital Marketing, Communication, Advertising, Systems) to implement projects, leverage business profile, minimise bad debts and support SThree short to long terms strategy.
- Design and manage digital marketing strategies for all brands: strategy planning, inbound marketing, CRM marketing, web marketing, SEO / SEA, community management, social media, content optimisation 
- Design, drive and manage strategic projects that impact either staff retention or profitability
- Member of France board

Marketing & Operations Manager Benelux & France

Add value to the Sales Business by designing, driving & monitoring best practice through the implementation of standard operating processes:
-	HR Career Structure Plan (Velocity)
-	Performance Management Processes 
-	Sales Development processes 
-	Incentive processes and targets 

Responsible for managing Change Projects that affect processes and/or people:
- Designing of Business Case and Project Plan 
- Identifying and engaging all stakeholders 
- Designing and managing all communication related to the Change Projects

Manage Digital Marketing activities and initiatives 
- Brand management
- Development and delivery of marketing plans 
- Develop value-driven marketing campaigns, employing email, social media, online/web marketing, events and advertising
- SEO / SEA
- E-marketing campaigns
- Manage market research programs such as customer questionnaires and focus groups 
- Organising events and all associated communications activity at local level

Design & manage communication. Drive France strategy, initiatives & incentives.

Marketing & Operations Manager France

Progressive Recruitment

Marketing:
- Data Management, Segmentation and Augmentation
- Digital Marketing Campaigns: strategy, planning, production and measurement
- Developing effective channels to market
- SEO / SEA, Web / Online Marketing, Social Media
- Viral Marketing - Internal recruitment referral scheme campaigns
- Consultative approach to attract niche candidates/clients
- Legal & Regulatory Compliance
- Branding maintenance & Compliance 
- Impact on yield
- Internal communication
- Advertising Account Management: Developing key partnerships with Job Boards and Social Media.

Sales:
- Consistently generate maximum revenue through existing contract placements for France, Belgium and The Netherlands 
- Maintain and develop business relationship with clients and candidates
- Support specific high-rollers within business with any Payment/Legal/Contractual queries.

Marketing & International Customer Care Manager UK & France

Avery Weigh-Tronix Ltd

Junior Marcomm

Marketing Director @ My Job Glasses | #FrenchTech 2030 winner

I am a Digital Marketing expert with more than 17 years international experience. 
Passionate about Digital & Tech and results oriented, I define and implement innovative marketing strategies to support the companies' growth ambitions by developing their brand awareness and automating their lead generation. 
Creative with strong technical skills, I organise impactful marketing and communication campaigns. 
Resolutely human and advocating a collaborative approach, I manage the projects and I coordinate the different teams effectively.

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