Reyndert Coppelmans

itsme®

Chief Marketing Officer

Pavilion

The Pavilion (formerly: Revenue Collective) network is a private members-only organization consisting of  5000+ Marketing, Sales and CS executives worldwide.  Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where members can openly discuss business critical issues with the comfort of privacy and confidentiality.

Member, Pavilion

ACEDS, Benelux Chapter 

The Association of Certified E-Discovery Specialists focuses on building an international community of e-discovery practitioners for the exchange of ideas, guidance, training and best practices. Responsible for chapter Marketing & PR.

Board Member

Reveal

Organizations double the amount of data they generate and store every year. Legal exposure hides everywhere. ZyLAB helps corporate legal teams, attorneys and government officials investigate legal exposure fast, using less manpower, so they can take action to avoid risk quickly. Clients include the UN War Criminal Court, FBI and the White House.

Responsible for global marketing, managing a team of 10, and reporting to the CEO. ZyLAB is a (B2B SaaS) solution in eDiscovery (legal tech), that sells to law firms, large corporations and governments in the US, Canada, Netherlands and Germany. Deal sizes range between €20K - €100K+ ACV, and sales cycles between 6 - 12 months. Revenue range: €20M - €60M. PE-backed.

Accelerated North American market development by growing demand generation (SQLs) with +1500%, while managing an EBITDA-driven budget. In EMEA, we delivered 95% growth and lead generation, and 200% in pipeline in less than 1 year. 

Resulting revenue growth: 
EMEA: 2020: +40%, 2021: +35%, 2022: +38%
USA: 2020: +216%, 2021: +229%

Transformations: 
- From On-premise to a SaaS model
- From founder-led to scalable Sales and Marketing
- Post-merger integrations of the marketing organization
- Account Based Marketing
- Internationalization

ZyLAB was acquired by IPRO in July 2021. IPRO was acquired by Reveal in September 2023.

VP of Marketing

Studytube

The world is changing more rapidly than ever. Continuous learning is the only way to stay relevant for professionals and organizations. Studytube's all-in-one learning solution helps organizations to become learning organizations. 

Responsible for marketing at Studytube (B2B Saas), a learning experience platform. Managing a team of 6, and reporting to the CEO. Focused on the Netherlands, with deal sizes between  €30K - €50K+ ACV, and sales cycles between 3 - 6 months. Revenue range: €5M - €10M. VC - backed.

Accelerated YoY lead generation growth with 280% by implementing a strong digital marketing program, marketing & sales processes and go-to-market strategy. 

Awards:
- Deloitte Fast 500 EMEA 2017 (164th), 2018 (151st), 2019 (*)
- Deloitte Fast 50 NL 2017 (10th), 2018 (20th), 2019 (17th)

Results: 
- YoY ToFu growth: 280%
- YoY revenue growth rate: 105% - 246%
- Ranked Deloitte Fast 50 NL & Fast 500 EMEA 2017 / 2018 / 2019

Transformations: 
- From founder led-sales to scalable team sales & marketing.

Head Of Marketing

Altivate

Altivate is an ERP - Consulting company, affiliated with the Omnix Group, which operates mainly in the Saudi Arabia and the Middle East.

At Altivate I worked directly alongside the CEO in the entire sales process. This included working on RFP - trajectories for ERP - implementation projects with midsized and large Middle Eastern companies. I sourced and managed partners from the ME and India, and lastly, and supported the CEO in sales cycles.

Business Development Manager

Treeveo

"It's not about the idea, it's about the execution". Treeveo is a strategy execution platform (SaaS) focusing on cost-reduction projects. Treeveo enables CFOs of Fortune 500 to run employee-driven cost-reduction projects. Our platform has helped Fortune 500s save €Ms on their run-rate EBITDA, without firing people, even after multiple years of traditional cost reduction programs. 

At Treeveo I'm responsible for day-to-day sales, involving lead generation, consulting and managing the sales process. Typical buyers are sr. controllers and CFOs. I've helped Treeveo find product / market fit and build a pipeline worth several hundreds €K. I've done this by implementing the latest sales automation tactics and a Predictable Revenue-based sales process. Treeveo was liquidated after 3 years.

PNO Consultants for Startups

Financial and funding consultant focusing on SME’s and (tech) startups. As a consultant I received broad industry exposure, ranging from IT startups to petrochemical multinationals. During my time at PNO I have raised approx. €500.000 ($700,000) in grants and funding.  

My focus on startups led me to become expert on 'early stage startup financing' in my team. In this role I have mentored and setup PNO's sponsorship with Startupweekend Amsterdam.

Grant & Finance Consultant

CVIVE (SaaS)

Founder at CVIVE (SaaS Startup). Raised €190.000 (approx. $250,000) in seed capital and sold our video recruitment solution (SaaS) to several mid-size and large companies (DSM, Trigion, Cofely GDF Suez ). CVIVE is an online video recruitment solution.

Speaker at Maastricht Institute of Entrepreneurship at Missouri (USA).

Founder & CEO

Rexel Nederland B.V.

Marketing research on the market, competitive landscape and customer segments for Rexel Netherlands, an electronic components wholesaler.

Market Research Analyst

Data-driven and entrepreneurial marketing leader in B2B SaaS businesses with experience in Management Consulting, Legal-tech and HR-tech in the United States and Europe. Helped founder-led, VC- and PE-backed businesses with revenue ranges between €1M - €60M, with internationalization, transformations from founder-led-sales to scalable team sales & marketing, on-premise to a SaaS model, and post-merger integrations. Experience with mid-market and enterprise customers, with deal sizes ranging between €30K - €100K+ ACV, and sales cycles ranging between 6 - 12+ months. 

SaaS, B2B, Go-to-Market strategies, Account Based Marketing, Segment Marketing, PR & Branding, Outbound Sales, Sales Automation, Lead Generation, Inbound Marketing, Marketing Automation, Solution Selling, Consultative Selling, Digital Marketing, Content Marketing, Growth Management, Marketing Management, Sales Management, CRM.

Organizations double the amount of data they generate and store every year. Legal exposure hides everywhere. ZyLAB helps corporate legal teams, attorneys and government officials investigate legal exposure fast, using less manpower, so they can take action to avoid risk quickly. Clients include the UN War Criminal Court, FBI and the White House.

Responsible for global marketing, managing a team of 10. Reporting to the CEO. ZyLAB was acquired by IPRO in July 2021.

Developed market presence outside of ZyLAB's home market (the Netherlands) by accelerating demand generation (SQLs) with +1500%, while managing an EBITDA - driven budget. 

Resulting revenue growth:
EMEA: 2020: +40%, 2021: +35%
USA: 2020: +216%, 2021: +229%

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