Rhett Norton's Linkedin Analytics

17 years of experience building analytics and optimization teams to improve the digital visitor experience in the eCommerce, Finance, and Technology industries. Achieved conversion rate and revenue increases worth millions of dollars for fortune 500 companies and startups by strategizing and running online experiments. Professional competencies include consulting, conversion rate optimization, A/B testing, data analysis, segmentation, personalization, building data teams, leadership, cross-functional collaboration, and influencing the C-suite. Tool expertise includes Adobe Target, Adobe Analytics, Google Analytics, Google Optimize, Optimizely, VWO, Content Square, Qualtrics, Jira, Trello, etc. CAREER HIGHLIGHTS • Started a new CRO division and grew revenues by 490% in less than a year • Developed testing strategies that resulted in a 85% success rate for thousands of tests run • Bootstrapped a data science team and took a company from a few tests per year to hundreds per year • Consulted with companies like T-Mobile, Delta, Adobe, Under Armour, CitiBank, Fidelity, Amazon, Staples, Kohls, Redbox, Lane Bryant, Polo, Sears, Home Depot, Lego, and American Eagle