noticed.

Content Manager

Account Executive

Faith Brand Communications

Social Media Account Executive

Junior Social Media Account Executive 

Starry Flames

Built and grew a candle brand that sold 820+ products globally and received 200+ five-star reviews, with 98% of reviews rated five-star ✨

Small Business Owner

TCoE - Textile Centre of Excellence

Media Marketing Assistant

Hi, I’m Rhi! 👋🏽 A digital marketer specialising in social media.

4 years ago, launching a small business kick-started my love for content creation.

Since then, I’ve:

- Completed a digital marketing apprenticeship
- Created thousands of social posts across various industries
- Helped 30+ businesses build trust, grow their audience & stand out online


Oh & a little bit more about me: 

🛫 Prioritising travel 
🧠 Mental health advocate 
📚 Book lover through & through

...and probably talking about social media or life here on LinkedIn!

✨ Steal my freebies & advice: https://rhiannelee.carrd.co/
💌 Collabs & enquiries: rhiannemarketing@yahoo.com

Too many brands are STILL stuck in broadcast mode.

- “We’re proud to announce…”
- “We just hit another milestone…”
- “Here’s what we’ve been doing…”

And then they wonder why no one’s engaging 🫠

Because it’s selfish.

4 years ago, when I started out in marketing, I made this mistake.

It was what was expected of me 🤷🏽‍♀️

And don’t get me wrong, the odd post with little to no value is needed sometimes - for updates, announcements, launches etc.

But people don’t open socials for you. 
They open it for themselves.

To learn. To feel inspired. To be entertained.

If there’s no value in your posts, you’re giving them no reason to care or engage.

So why would they bother giving you their time?

Here’s the filter I use (& you should try):
→ Why should the reader care?

- What’s in it for them? 
- What can they take away? 
- How should they feel after?

Serve your audience ✨

That’s how you become actually worth following & being listened to.

Rhianne Lee

Social & Content Manager | Top 25 Marketer to Follow in 2025 ✨

Best part about working in social media: 

✅ You get to be on social media all day

Worst part about working in social media: 

✅ You’re on social media all day

Your thoughts are NOT facts.
Your thoughts are NOT facts.
Your thoughts are NOT facts.
Your thoughts are NOT facts.
Your thoughts are NOT facts.
Your thoughts are NOT facts.

How you feel isn’t proof that your thoughts are true.

For anyone who needed the reminder this week 🫶🏽

Taplio

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