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My focus is building systems that make marketing more accountable. Clarifying what we’re saying, who it’s for, and how it drives results. I’ve led work across brand, digital, automation, analytics, and CX, often pulling fragmented efforts into something coherent and scalable. I care about clear thinking, useful data, and marketing that respects both the customer and the business. My approach is calm, deliberate, and commercial. I don’t chase trends. I build what works—and fix what doesn’t.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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