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Designer and product innovator working across strategy, UX, and UI with some of the brightest and best, like Amazon, Facebook, Ford, HBO, Instagram, Microsoft, Salesforce, and more. I collaborate with executives, product managers, and engineers to define products and roadmaps while innovating through design and technology. My expertise comes at the intersection of strategy and design, using various tools to communicate key solutions. My process: Step 1: Look to learn and understand the problem (Insights) Step 2: Solve through creative innovation (Strategy & UX) Step 3: Expand on the approach and solution (Visual & Motion) Step 4: Test, refine and grow (Product Lifecycle) ___________________________ Born and raised in Bogotá, Colombia, I moved to the US at 13 and later found interest in technology and design, sparked by creating a soccer field in Microsoft Paint in the early 90s. This passion led me to New York City, where I helped create FIT’s award-winning UI/UX program and delivered world-class products and experiences at leading global agencies. My approach involves a rigorous discovery, definition, and design process to generate measurable business impact. Today, I lead an international team, collaborating with C-level executives to revolutionize digital ecosystems for their enterprises and assisting startups in pioneering innovations. I am dedicated to mentoring the next generation of talent, with many of my mentees flourishing at Fortune 500 companies or earning accolades like the D&AD New Blood and Young Guns. I now reside in Nashville, TN, with my spouse of nearly 12 years and our 3.5-year-old child. My ongoing mission is to drive innovation and growth, build exceptional teams and products, and create a lasting influence in the industry. ___________________________ Outside of work, I enjoy board games, soccer, and painting tiny things that make people go wow.
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